Just Add Social
Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Just Add Social
The Ultimate Marketing Orchestra: Why Friction is Your Campaign’s Secret Weapon
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Why do most digital marketing campaigns crawl to a messy death?
It isn’t a budget problem, and it isn't a strategy problem, it’s a personality problem.
In this episode of The Marketing Alignment Podcast, Clive Roach strips back the corporate jargon to expose the hilarious, chaotic, and costly clash of the eight archetypes running your marketing machine. From the brand designer crying over Helvetica to the compliance officer redacting your best ideas, the IT manager guarding the server room, and the social media specialist chasing 15-second viral trends, we are all playing entirely different tunes.
But here is the million-dollar plot twist: this friction is actually your biggest competitive advantage.
Backed by behavioural science and hard growth metrics from McKinsey and Gartner, Clive reveals the exact conductor framework you need to align these clashing soloists into a high-ROI orchestra.
If you are tired of departmental turf wars and ready to drive up to 19% faster revenue growth, hit play. It’s time to stop making noise and start making music.
Listen now and find out:
- The psychological DNA of your campaign team (using DISC and the Big Five).
- Why "siloed protection" is secretly destroying your speed-to-market.
- The exact leadership playbook to turn natural friction into flawless execution.
Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you to bypass the noise and jump straight to the exact tactical depth your business needs today. No fluff, no guru secrets, just high-performing social strategies that drive real revenue growth. This podcast episode has a Social Savvy Scale 5 "Skilled", which is classed as Intermediate, thus being able to tackle moderately complex social media marketing challenges.
| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |
