The Finance Girlies: Money Conversations for Gen Z and Millennial Women
Welcome to the Finance Girlies, a money podcast for the girlies who’ve never felt seen by traditional finance advice.
This isn’t your typical personal finance show — it’s two Millennial friends talking about money the way it actually shows up in our lives.
We’re your hosts, Emily Batdorf and Cassidy Horton. Between the two of us, we’ve spent more than a decade researching and writing for big publications in the personal finance space.
Now, every Wednesday, we’re sharing our financial knowledge, experience, and hard-won confidence with you. (And when it’s helpful, we bring in trusted experts to help us unpack the more complex topics.)
During each episode of The Finance Girlies, we’ll cover topics like:
- Why you don’t have to feel “ready” before you start investing
- How to be a more conscious consumer when you’re constantly being #influenced
- How your career as a freelancer, entrepreneur, or employee affects your financial reality
- How to handle money conflicts in relationships — and strategies to avoid them altogether
- How your money beliefs directly impact your financial habits and choices
Together, we’ll explore how you relate to money: through conversations with your partner, the paycheck you earn, and how you spend your days. Instead of throwing prescriptive advice at you, we’ll give you helpful reframes, mindset tools, and why-did-nobody-teach-me-this tidbits to help you build financial confidence every day.
If you’ve ever felt like personal financial advice was too dry, impractical, condescending — or just too bro-y — we invite you to pop in an earbud and let out a deep exhale.
The Finance Girlies: Money Conversations for Gen Z and Millennial Women
Investing before you're ready with financial advisor Zina Kumok / 36
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Financial advisor Zina Kumok grew up with something most American kids never get: total transparency about money. Her immigrant parents discussed salary negotiations, 401(k) matching, and insurance trade-offs over dinner like other families talk about the weather. The result? By college, she understood finances better than most.
But here's the twist — even with all that knowledge, Zina avoided writing about investing for years because she didn't feel "qualified enough." Then a friend at a finance conference asked her a game-changing question: "You think these guys know more than you do?" Spoiler alert: They didn't.
This conversation covers everything from why conservative investing can hurt women to Zina's perfect pecan pie analogy for getting started (trust us, you'll never forget it). Zina’s story is packed with insights that'll change how you think about money, investing, and what it means to be "qualified."
✨ Episode Highlights ✨
- [03:00] Early money memories
- [08:00] Zina’s start as a small-town reporter
- [15:00] Why immigrant parents accidentally give the best money education
- [23:00] The moment that changed Zina's perspective on investing
- [28:00] Why women avoid investing (and why that's actually risky)
- [35:00] The 401(k) mistake that costs people decades of growth
- [42:00] Zina's investing philosophy
- [49:00] Teaching kids about money
- [54:00] Navigating the US financial system as an immigrant family
- [1:00:00] The one thing to do before you change anything about your money
✨ Resources ✨
Connect with Zina:
- Instagram: @advisorzina
- Website: chdouglas.com
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