Finance Girlies: Money Conversations for Gen Z and Millennial Women

Sarah Turner on the money beliefs that followed her to 8 figures / 65

Emily Batdorf & Cassidy Horton Season 1 Episode 65

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0:00 | 50:46

Today we’re joined by Sarah Turner — the mentor who brought us together and helped shape the way we think about building businesses, earning more, and how money shows up in our lives.

In this episode, we talk about what it actually looks like to live authentically (especially when “bloom where you’re planted” feels more like rotting in the wrong soil), plus how Sarah’s money story evolved (and how it didn’t) after her income exploded. She explains how and why the old stuff can still show up, even when the numbers change.

If you’ve ever felt guilt about wanting ease, gotten caught in lifestyle creep pressure, or found yourself avoiding your bank account because it spikes your nervous system, Sarah’s been there too — and she’s got wisdom to share. 


✨ Episode Highlights ✨

  • [00:00] Meet Sarah Turner — mentor, entrepreneur, and the woman who brought Cassidy and Emily together
  • [03:00] What it looks like to live authentically (and why “bloom where you’re planted” doesn’t work for everyone)
  • [05:00] How money changed for Sarah when she went from earning pennies at content mills to building an 8-figure business
  • [08:00] Stepping back from work, shifting identities, and the emotions that come up when your partner becomes the breadwinner
  • [12:00] A debate about “manufacturing scarcity,” and why Sarah refuses to use stress as a spending strategy
  • [15:00] The limiting beliefs that kept money tied to morality, greed, and gender expectations
  • [17:00] Defining mindset work in plain language, including what helped Sarah most
  • [22:00] Growing up with a frugal financial advisor dad, and the confusing messages that can create
  • [31:00] How to build “proof” when you feel overwhelmed, plus the idea of doing money admin with friends
  • [39:00] Lifestyle creep, big mortgages, and why feeling calm matters more than looking successful
  • [46:00] Finding your values through patterns, discomfort, and a look at what you’re actually spending


✨ Resources ✨

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