255: The 7 Money Mindset Myths That Keep You Playing Small (And Broke)

The 7 Money Mindset Myths That Keep You Playing Small (And Broke)

Your money mindset is sabotaging your success - and you probably don't even know it. In this breakthrough episode, Cindy Gordon exposes the seven money myths programmed into you before age 10 that are keeping you undercharging, over-delivering, and staying broke. Inspired by Jen Sincero's badass approach to wealth, discover how to rewrite your money story.

In this episode, you'll discover:

• Why you turn down high-paying opportunities (it's not modesty, it's programming)
• The "money is hard" myth that makes you complicate everything
• Why believing "rich people are evil" guarantees you'll never become one
• The scarcity myth that has you competing instead of charging
• How impostor syndrome is directly connected to your pricing
• Why "I don't want money to change me" is fear dressed as humility
• The deepest myth: "I don't deserve wealth" and how it shows up
• The 4-step pattern interrupt to rewrite your money programming

Perfect for: Female entrepreneurs who undercharge, anyone who feels guilty about wanting money, business owners stuck at income plateaus, and everyone who grew up with toxic money beliefs.

Truth bomb: "Your staying small doesn't help anyone grow. Your success creates jobs, inspires others, and shows women what's possible."

Join 1,500+ entrepreneurs rewriting their money stories through Cindy's Reality Check newsletter, and discover how Growth Collective members are breaking through money myths for just $1 a day.

Stop believing the myths. Start building wealth. Your new money story starts now.

💌 Join 1,500+ entrepreneurs getting exclusive overwhelm solutions and productivity strategies straight to their inbox - sign up now! https://cindygordon.myflodesk.com/countmein

Connect with Cindy Gordon -

• Website: ExclusivelyCindy.com
• Instagram: https://www.instagram.com/exclusivelycindy/
• YouTube: https://www.youtube.com/@cindygordon

Transcript

0:00

Can we talk about a moment where I realized I was sabotaging my own success? For years, I had just turned down a multi figure project, not because I didn't have time, not because it wasn't a good fit, but because deep down I didn't believe that I deserved that much money for just my knowledge. It even hurts me saying that out loud. And then my mentor said something that changed everything for me. She said, Cindy, you are not too expensive. You are just still believing the same silly money stories that you learned when you were seven years old. Hi, I'm Cindy Gordon and you are listening to The Overwhelmed Entrepreneur and today is inspired by Jen Centro's Badass Approach to Money Mindset. We are moving a little bit away from Strategy Today and talking Mindset, and we are exposing the seven Money Myth. That are keeping you playing small, charging less, and staying broke, even though you are absolutely brilliant at what you do. So here's what nobody is talking about. Before you ever started your business, you were programmed with money, beliefs, most of them before you were even 10 years old, and most of them are complete bullshit. These aren't conscious thoughts. They're subconscious programs running in the background, sabotaging every single attempt to grow your business. You can have the best strategy in the world, but if your money mindset is broken, you will always find a way to stay small. I have been deep diving lately into how our money stories shape our business reality, and what I've discovered is both infuriating and liberating. It's infuriating because we have been believing lies for so long. But it's also liberating because once you see them. You can change them. Let's get into the myths. The first myth. Money is hard to make. So this is the granddaddy of all money myths. Money doesn't grow on trees. You have to work hard for money. Money is hard to come by. Yes, all certainly true in some aspects, but here we need to change our belief. I had a client who said to me that money is so hard to make, and guess what? For her? It truly was. She complicated every offer, overthought every price, and turned down opportunities. That felt too easy. She was literally making money hard to prove her belief. Right? When she changed her story to money flows to me easily, everything shifted. Same skills, same market. She simplified her offers, raised her prices, and doubled her income in several months. Money became easy because she stopped making it hard. There is a mindset shift here and hard work. Number two, it's greedy to want money. So this myth runs so deep, especially for women. We are taught to be grateful and not greedy, to be of service and not selfish to give, not to take, but let me reality check this one. Is it greedy for a hospital to want funding to save more lives? Is it greedy for a school to want more resources to educate more children? Then why is it greedy for you to want money to create more impact? Money is not evil here. It's neutral. It's a tool that amplifies who you already are, and if you're good, money makes you more good. And if you're generous, money makes you more generous. The real greed here is staying small and serving fewer people because you are afraid to charge what you are worth. Myth number three, rich people are, and you can literally insert any negative trait here. So I want you to complete this sentence. Complete it. When I say it, rich people are blank. Whatever came to your mind. That's your programming. Did you say evil, selfish, corrupt, lucky. Different from you. Everybody has had negative associations with wealth at some point in their life. And with that, no matter, we are all struggling to build wealthy businesses when we're literally repelling what we claimed to want. The truth is, is that rich people are just people with more money. Some are amazing, some are awful, just like broke people. But if you believe that rich people are bad, you will never become one yourself. I had to rewrite my story years ago. Wealthy people are generous, impactful, and create opportunities for others, and suddenly being wealthy felt like a responsibility and not a betrayal of my values. Myth number four. There is not enough to go around. This, my friends, is scarcity. This scarcity myth makes us compete instead of collaborate undercharge to get that client and panic when someone else succeeds. But abundance is the actual truth here. There are 8 billion people or so on this planet, and if just 0.01% of them needed what you offer, that's 800,000 potential clients. You couldn't serve them all if you tried. Let the math do the math thing here. When another coach in my space landed a huge contract. My first thought used to be that could have been mine. Now I say there's proof that there is plenty to go around, and I am so happy for her. The shift from scarcity to abundance changes everything. When you believe there's enough, there is myth number five. I am not good enough to charge that. This is the imposter syndrome myth, and it is killing your business. Who am I to charge that? I need more certifications first. Others are better than me. Let me tell you, when I raised my prices from two figures an hour to high, three figures an hour, nothing about my skills changed. I didn't get a new degree. I didn't suddenly become four times better. But what changed was my belief about value. I stopped pricing based upon my time and started. Pricing. Based upon their transformation and my years of lived experience, I stopped comparing myself to others and started owning my unique value. The truth bomb here is you are already good enough. Your clients already think so. Your past results prove it. The only person who doesn't believe it, well, that's you. Myth number six, money will change me. People say, I don't want money to change me. I hear this constantly and it is fear dressed up as humility. Money doesn't change you. It reveals you. It amplifies who you already are and if you're kind now, you're gonna be kind with money. If you're generous now you're gonna be even more generous with money. The real change is that money gives you choices. It gives you freedom. It gives you the choice to say no to nightmare clients. It gives you the choice to take real vacations. It gives you the choice to hire help. It gives you the choice to donate that's not changing who you are. That's becoming more of who you are. Myth number seven, I don't deserve wealth. This is the deepest, most destructive myth, and it shows up several ways. See if any of these hit. It shows up as undercharging, consistently giving away too much for free. Feeling guilty when you do not make money. Sabotaging success when it comes, and always putting others' needs before your financial needs. I carried this myth personally for years. Who was I to have abundance when others struggled? But here's what I've learned along the way. My staying small doesn't help anyone else grow. My being broke doesn't feed anyone else. My struggle doesn't ease anyone's pain, but my success that creates jobs, it inspires IT funds, causes I care about and shows other women what's possible. You deserve wealth, not because you're special, but because you're human. You deserve abundance because you create value and you deserve money because you solve problems. So how do you break free from these myths? The first step in moving beyond these myths is actually catching the myth. Notice when these thoughts arise. Notice when you say things like, money is hard or, that's too expensive, or, I can't charge that. The next step is to challenge the myth. Ask yourself, is this actually true? Where's the evidence? Where's the data here? Who taught me this? Do I wanna keep believing it? Step three, choose a new truth. Replace the myth with an empowering belief. Write it down. Say it daily. Act it out if it's true. Step number four, collect evidence. Look for proof of your new belief. Someone paid your price. Evidence that you're worth it. Money came easily. Evidence that it flows. This isn't toxic positivity. This is strategic mindset that works directly to impact your bank account. Every money myth that you believe is costing you actual money. Every story about why you can't, shouldn't, or don't deserve wealth is keeping you broke. But the empowering truth here is that these are just stories, and stories can be rewritten. You are not too much. You are not too expensive. You are not too greedy for wanting wealth, and you're not bad for charging. Well, you are not selfish for prioritizing your financial health. You are a business owner who creates value and deserves to be paid abundantly for it, period. End of story. So this week here is my challenge for you. I want you to identify your biggest money myth. Write down the evidence how it's not true. Then create a new money mantra and say it daily and maybe raise one price by 20% this week. Yeah, this week. Give it a try. If this triggered something in you, good. That's your old programming fighting back. I invite you to join over 1500 other entrepreneurs who are in my email community where we dismantle beliefs like this and share strategic tips and tricks to help our businesses I just wanna leave on one note reminding you that when everything feels urgent, nothing really is, especially not those old money stories that are trying to keep you small. And remember, friend, you've got this.

Speaker: 10:47

Thanks for spending these few minutes with me today. Remember, overwhelm isn't permanent. It's simply your brain's way of saying pause and take a little reality check. If you got value in today's episode, please share it with another entrepreneur who needs that reminder. If you're loving the show, I'd be so grateful if you could leave me a quick review. It helps other overwhelmed entrepreneurs find us. Make sure you hit subscribe so you never miss your weekly dose of clarity. For more resources and to connect with me, visit exclusively. Send. d.com. Until next time, remember, you've got this.