
F That: Shift Your Perspective, Elevate Your Power
F That: Shift Your Perspective, Elevate Your Power is the go-to podcast for ambitious women who are ready to disrupt their own thinking, challenge societal norms, and own their voice like never before.
Hosted by Alexis Frank — life coach, business strategist, global thought leader, and soon-to-be author — this podcast delivers unfiltered insight, bold perspective shifts, and strategic mindset coaching to help you live, lead, and build with clarity and confidence.
Whether you’re navigating entrepreneurship, leveling up in leadership, or dismantling inherited limitations, Alexis gives you the no-BS tools to drop the distractions, trust your instincts, and rise in your purpose.
From boundaries to belief systems, legacy to leadership — nothing is off limits.
F That = Freedom That. Fuel That. Forward That.
Subscribe for weekly episodes that challenge the way you think, stretch your vision, and awaken your personal power.
Connect with me on social media instagram @lexipcoaching or TikTok @femmefranktank, and if you want to learn more about me or explore working together, head over to thefccoach.com.
F That: Shift Your Perspective, Elevate Your Power
From Struggle to Flow: How Self-Discovery Creates Business Success for High-Achieving Women
Alexis Frank shares her journey to becoming a leading coach for eldest daughters. Rather than focusing on business strategies, she reveals how inner alignment, self-trust, and embracing natural gifts created her success. The episode guides listeners—particularly eldest daughters—through releasing struggle patterns and building businesses aligned with their authentic selves.
Key Takeaways
- Alignment Over Strategy: Success comes through inner alignment, not external tactics
- Natural Gifts: Your easiest skills are often your most valuable offerings
- Entrepreneurial Growth: Business building functions as a spiritual accelerator
- Aspirational Marketing: Focus on client aspirations rather than problems
- Self-Discovery: Understanding yourself positions you as the obvious choice for clients
- Breaking Struggle Patterns: High-achievers must unlearn that success requires suffering
- Visibility Through Ownership: Being seen requires owning your unique power and voice
Chapter Guide
00:00 - Introduction - The concept of becoming "the one" through alignment rather than competition
00:57 - Alignment Revolution - How inner alignment work transformed her approach to business
02:25 - Honoring Your Gifts - Recognizing that her natural tendency to advise others was her unique gift
07:05 - The Entrepreneurial Leap - Transitioning from traditional employment to purpose-driven business
12:08 - Niche Discovery - Finding her calling as an eldest daughter coach through personal identity work
14:23 - Spiritual Business Building - How entrepreneurship catalyzes personal growth and development
20:28 - Aspirational Marketing - Focusing on client aspirations rather than problems dramatically improved results
26:47 - Owning Your Power - Overcoming visibility challenges through radical self-ownership
34:32 - Self-Discovery Strategy - Deep self-knowledge as the ultimate business differentiator
36:36 - Transformation Invitation - Call to action for listeners to begin their alignment journey
Sound Bites
- "Success isn't about chasing the right strategy—it's about alignment and deep self-trust."
- "Nothing I've achieved is exclusive to me—these principles are available to anyone willing to do the inner work."
- "Business ownership became my path to freedom when I understood that entrepreneurship isn't supposed to feel like slavery."
- "You're not behind on your journey—you're just addicted to the familiar feeling of struggle."
- "Eldest daughters often mistake their superpowers for burdens because they've never been acknowledged for their natural gifts."
- "When you transform yourself, you automatically transform how people respond to your business."
- "True marketing power comes from showing people who they can become, not reminding them of their problems."
- "Alignment creates a business that feels like flow rather than force—that's how you know you're on the right path.
Resources mentioned in this e
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