Behind Brand Lines
Brought to you by GRACE+EMMA® Wholesale and Adeel Mitha
Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space.
Follow Adeel on Instagram: https://instagram.com/making.adeel
Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesale
Join the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale
Behind Brand Lines
Latest Episodes
Mindy Maass: from a She Shed to Shipping Over 500,000 Packages a Year
SummaryIn this conversation, Mindy Maass shares her journey of building a successful boutique business, emphasizing the importance of community, resilience, and positivity. She discusses the challenges she faced, including person...
Jeaneane Pennell on Her Why, Her Business, and Her Faith over Fear
SummaryIn this conversation, Jeaneane Pennell shares her inspiring journey of founding Drop the Walls Boutique, a business that emerged from her struggles with mental health and a desire to empower women. She discusses the significan...
How Boutiques Can Use A.I. to Scale
How Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique LinesIn this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers can use AI tools like...
How Tariffs will Change the Current Fashion Industry
📦 Description: Tariffs jumped from 10% to 145% almost overnight—then dropped back to 30% after a 90-day pause agreement between the U.S. and China. But what does that actually mean for boutique owners?In this episode, Adeel an...
How to Make Money Running a Boutique
PODCAST EPISODE: How to Apply Profit First to Your Boutique Business (Without Losing Your Mind or Your Margin)Running a boutique can feel like a constant juggling act—between buying inventory, marketing, paying yourself, and someh...