I Broke My Business

Hey Coach, in this episode, I’m sharing exactly how I accidentally torched my email domain—yes, the same email list that brings in the majority of my revenue—and what that moment taught me about building a sustainable business.

From tech glitches to Instagram meltdowns, I’ve broken my business twice now—and I’m walking you through it all: what happened, how I’m fixing it, and the mindset shifts that are helping me move forward (without spiraling). 🙃

What You’ll Hear:

• 🚫 How I lost access to my customer list
• 📉 What caused my open rate to crash from 40% to 6%
• 😬 The visibility fears I didn’t know I still had
• 🔁 Why repurposing + AI are saving my sanity
• 💡 Why relying on ONE platform is a dangerous game

If you’ve ever felt like your business is one mistake away from crumbling—or you’re tired of feeling like you have to start over every time a platform changes—this is the episode you need to hear.

Let’s normalize the messy middle and build smarter.

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