To The Front

The Referral Goldmine

Adam Norsworthy

In this episode of To The Front, Adam sits down with his twin brother Kyle Norsworthy—Sales VP of the incredibly popular lender, Guardian Savings Bank—to dig into the untapped power of referrals. Kyle shares how he’s built a thriving business on trust, relationships, and relentless follow-up, and why most people are sitting on a goldmine they haven’t even scratched the surface of.


Whether you’re in insurance, real estate, or any business that runs on relationships, this episode will change the way you think about sales forever.