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To The Front
To The Front with Adam Norsworthy” delivers bite-sized episodes packed with insights on insurance, business strategies, motivation, and inspiration. Whether you’re looking to level up your career or get a fresh perspective on success, Adam brings real talk and practical advice to help you stay ahead.
To The Front
Decommoditizing The Insurance Game
In this episode, Adam sits down with George, a seasoned mortgage and banking professional, to talk about the timeless truth behind why people actually choose to do business with you: they know you, they like you, and they trust you.
George shares his early experiences transitioning into mortgage sales, the lessons that shaped his client approach, and how relationship-building—not just closing—is what separates top producers from everyone else.
Whether you’re in banking, insurance, real estate, or just trying to improve your sales game, this episode is packed with gold on leadership, mindset, and the power of authenticity in business.
🔥 Episode Highlights:
• The sales lesson George still uses 20+ years later
• How to build trust fast in a relationship-driven business
• Why “people over products” is more than just a cliché
• What it really takes to succeed in a commission-only environment