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To The Front
To The Front with Adam Norsworthy” delivers bite-sized episodes packed with insights on insurance, business strategies, motivation, and inspiration. Whether you’re looking to level up your career or get a fresh perspective on success, Adam brings real talk and practical advice to help you stay ahead.
To The Front
The Hidden Disease That Is Killing Your Agency
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What if the biggest threat to your agency isn’t competition, market conditions, or production numbers, but something internal?
In this episode, we sit down with Krista Hawkins, co-founder of Future Legacy Partners, former 22-year business coach with State Farm, and leadership developer who has worked with thousands of agents and team members across the country.
Krista brings a rare blend of performance psychology, counseling expertise, and systems thinking. A former co-captain at Illinois State University with advanced degrees in Child Development and Counseling Education, and a graduate of the Institute for Integrative Nutrition, she understands both human behavior and business performance at a deep level.
Together, we unpack the hidden patterns that quietly erode culture, stall growth, and drain momentum inside agencies. We talk about leadership blind spots, burnout masked as productivity, misplaced priorities, and the internal habits that determine long-term success more than any sales strategy ever will.
Krista also shares insights from her work coaching high-performing leaders, her experience in agent development, and how business owners can build teams that thrive without sacrificing health, balance, or purpose.
If you care about culture, legacy, leadership, and sustainable growth, this conversation will challenge you in the best way.
Listen in and identify the hidden disease before it costs you more than you realize.