The ROAM Effect: How to Build a Great Culture

Culture isn't something that just happens in your office,  it's something you build intentionally, or someone else builds it for you. In episode 41 of To The Front, host Adam sits down with two of the most respected names in the captive insurance world, Angie and Peyton Pettis, for a conversation that every agency owner needs to hear.

Peyton brings nearly 25 years of experience as a State Farm agent, consistently ranking in the top ten out of thousands of agencies across the country. Angie, drawing on her background in agency marketing and a career spent learning what truly drives team performance, launched ROAM Performance Agency, one of the fastest-growing tools in the captive agent space right now.

Together, they unpack what it really means to build a winning office culture,  and spoiler: it's not just about paying your team well. The conversation dives deep into why so many agents struggle with retention, why money alone doesn't motivate people, and how speaking your team's "love language" can transform the entire dynamic of your office. They also get into why a defined, consistent recognition culture is the difference between a team that shows up and a team that's all in.

Whether you're an agency owner who's been winging it on culture or someone who's lost team members and can't figure out why, this episode will give you a whole new framework to think about how you lead the people around you.

🔗 Learn more about ROAM Performance Agency at useroamperformance.com

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