The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
Podcasting since 2023 • 41 episodes
The Artist's Guide to Business
Latest Episodes
How to Get Pet Portrait Clients When the Economy is Uncertain | Artist Coaching
In this episode, I respond to an artist who's been diligently promoting her pet portrait business for a year without seeing results. I explore whether economic uncertainty affects art sales and offer practical strategies to refine your marketin...
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Season 1
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Episode 41
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43:19
Find Your Focus: How 90 Day Reviews Revolutionize Your Art Business
In this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews.As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always mo...
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Season 1
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Episode 40
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41:02
Navigating Taxes: Essential Deductions for Creatives with Chika Obih, CPA
In this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specific...
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Season 1
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Episode 39
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48:23
Positioning Your Art for Higher Prices & High-End Clients
Do you want to attract higher-paying clients, confidently set prices that truly reflect your talent, and build an art business people deeply value? If you’ve been selling consistently but feel stuck at your current price point, this episode wil...
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Season 1
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Episode 38
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23:51
Breaking Through a Plateau in Your Art Business by Taking the Next Risk
Feeling stuck in your art business despite doing everything "right"? Discover how identifying and taking a specific kind of risk can create the momentum you need to break through your plateau.In this episode, learn:Why platea...
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Season 1
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Episode 37
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17:00