Coach Launch Podcast Ft. Matthew White
Matthew White is a high-ticket event consultant and #1 Amazon bestselling author with over 20 years in business development and marketing experience, making him a sought-after guest for podcast discussions on high-ticket virtual events.
With experience in generating over $24 million in sales, Matthew is a no-BS guide who simplifies complex strategies for building profitable, repeatable $100K day virtual events.
Matthew specializes in helping high-ticket coaches, consultants, and speakers who sell one-to-many fill the room with premium buyers through self-liquidating ad systems.
His proven methodology has helped clients achieve consistent $100K months with live virtual events while escaping what he calls the "content hamster wheel" through strategic advertising that works around the clock.
His unique approach blends authenticity, empowerment, and a commitment to client success, drawing from personal experiences in selling $300K at a single event to only 27 attendees in only 2 hrs.
Matthew's clients have seen remarkable results: increasing reach and engagement by 478% while reducing ad costs by more than half, all while attracting only premium 5-star clients to their events.
Listeners can expect to gain valuable perspectives on entrepreneurship, digital marketing, and event scaling as Matthew shares his expertise in filling rooms with high-ticket buyers and building front-end systems that generate consistent success.
Whether you're a coach, consultant, or speaker looking to elevate your virtual events, Matthew's insights offer a compelling narrative of growth, persistence, and success in the digital age.
Coach Launch Podcast Ft. Matthew White
Creatives Gamify Your Business
In this episode of the Coach Launch Podcast, Matthew sits down with TEDx speaker, author, and creative business strategist Paul Pape—known in his industry as “Santa for Nerds.” With clients like Disney, Universal, Nickelodeon, and The Tonight Show, Paul has spent over 20 years turning imagination into tangible “magic items” for fans, studios, and collectors around the world.
Paul shares how he went from theater set design to running a thriving custom art studio in Omaha, Nebraska, creating one-of-a-kind pieces for major films like the Harry Potter series, television, museums, and thousands of individual clients. Along the way, he discovered that the real problem creatives face isn’t talent—it’s understanding business.
That realization led Paul to create Gamify Business, a revolutionary RPG-style framework that turns traditional business concepts into an engaging “game” where you are the main character. He walks through how creatives and entrepreneurs can build a “character sheet” for themselves, assemble a complementary “party” (team), and tackle real-world monsters like scope creep, undercharging, and burnout.
In this conversation, you’ll learn:
- Why the “starving artist” identity is destructive—and how to replace it with a powerful new story
- How to confidently charge what you’re worth and stop negotiating your value
- The mindset and math behind premium pricing (and why raising your prices often improves your clients)
- How to use storytelling—not just numbers—to attract clients, investors, and opportunities
- Why understanding your strengths and weaknesses is essential to building the right team
- How to gamify goals, rewards, and motivation so business feels like an adventure, not a grind
- The danger of giving away too much for free, undervaluing your time, and ignoring your contracts
- Why valuing the people who support you (like VAs and contractors) directly impacts your growth
If you’re a creative, coach, or entrepreneur who’s tired of undercharging, overgiving, or feeling stuck, this episode will give you a playful yet deeply practical way to rethink business—and start winning your own game.
Free Giveaway from Paul Pape:
Get the first two chapters of The Creative Player’s Handbook to Business for free here: https://gamifybusiness.com/podcast
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