Coach Launch Podcast Ft. Matthew White
Matthew White is a high-ticket event consultant and #1 Amazon bestselling author with over 20 years in business development and marketing experience, making him a sought-after guest for podcast discussions on high-ticket virtual events.
With experience in generating over $24 million in sales, Matthew is a no-BS guide who simplifies complex strategies for building profitable, repeatable $100K day virtual events.
Matthew specializes in helping high-ticket coaches, consultants, and speakers who sell one-to-many fill the room with premium buyers through self-liquidating ad systems.
His proven methodology has helped clients achieve consistent $100K months with live virtual events while escaping what he calls the "content hamster wheel" through strategic advertising that works around the clock.
His unique approach blends authenticity, empowerment, and a commitment to client success, drawing from personal experiences in selling $300K at a single event to only 27 attendees in only 2 hrs.
Matthew's clients have seen remarkable results: increasing reach and engagement by 478% while reducing ad costs by more than half, all while attracting only premium 5-star clients to their events.
Listeners can expect to gain valuable perspectives on entrepreneurship, digital marketing, and event scaling as Matthew shares his expertise in filling rooms with high-ticket buyers and building front-end systems that generate consistent success.
Whether you're a coach, consultant, or speaker looking to elevate your virtual events, Matthew's insights offer a compelling narrative of growth, persistence, and success in the digital age.
Coach Launch Podcast Ft. Matthew White
Train AI to Grow Your Brand (with Jason Barnard)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Seven AI systems—Google, ChatGPT, Perplexity, Claude, Copilot, Gemini, and Alexa—are talking to your prospects 24/7. They're either closing deals for you or sending customers to your competitors. Most business owners have never checked which one is happening.
In this episode, Jason Barnard, founder and CEO of Kalicube, reveals the exact framework to train AI systems to understand, trust, and recommend your brand.
After 27 years figuring out how algorithms think—starting with a cartoon blue dog that reached 5 million monthly visits—Jason cracked the code on what makes AI promote your business instead of your competitor's.
Jason coined "Brand SERP" (2012) and "AI Assistive Agent Optimization" (2025), and his Kalicube platform tracks 73 million brand profiles across Search Engines, Knowledge Graphs, and Large Language Models.
You'll discover why the traditional SEO playbook is only one-third of the equation, how to make AI your most effective sales team, and the non-negotiable foundation for brand survival in the AI era.
Key Moments in This Conversation
00:00 - Introduction: Meet the Pioneer Who Cracked the AI Code
03:00 - How a $100K Deal Loss Led to a Digital Marketing Breakthrough
09:00 - The 60-Second Formula: How to Control What AI Says About You
10:20 - The Algorithmic Trinity: Mastering Search, Knowledge Graphs, and AI Chatbots
19:40 - Why AI Recognizes AI Content and How to Beat the Algorithm
21:10 - ChatGPT vs Gemini vs Claude: Which AI Has the Right Personality
27:30 - Making Your Content Tasty for Algorithms: The New SEO Strategy
30:00 - Claim, Frame, Prove: The Three-Step Method to Win AI's Trust
35:00 - The Due Diligence Rabbit Hole: How to Audit What AI Really Knows
42:30 - AI Agents Are Already Spending $50 Million: The Future of Purchases
Take control of what AI says about your brand
Learn more about Jason👉 https://jasonbarnard.com
About Coach Launch Podcast:
Coach Launch with Matthew White is the show for business owners, entrepreneurs, coaches, and consultants who are serious about scaling.
We bring proven, practical strategies from industry leaders who've generated real results—helping ambitious professionals attract high-ticket clients, build authority, and scale to $100K Day.
How We Can Help You:
We help coaches and experts charging $3K+ close your first $100K Day virtual event in 112 Days, without wasted ad spend, or tech headaches! Not just a lucky event, a repeatable system.
Subscribe to Coach Launch and join thousands of entrepreneurs implementing no-fluff, actionable strategies from guests who've achieved measurable results. New episodes every week.
Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.
Connect with me on Social Media:
YouTube: https://www.youtube.com/@coachlaunch/podcasts
Facebook: https://www.facebook.com/CoachLaunch
Instagram: https://www.instagram.com/coachlaunch_/
LinkedIn: https://www.linkedin.com/company/coachlaunch-com
Website: https://go.coachlaunch.com
The quality of your life is defined by the quality of your focus!