The 5 Laws of Influence That Will Make People Want to Work With You — with Bob Burg

In this episode of Success Through Connections, I finally get to sit down with someone I’ve admired for years—Bob Burg, co-author of the global phenomenon The Go-Giver. If you’ve ever wondered how to build a wildly successful business without selling your soul or spamming people with pitches, this is your episode.

Bob unpacks the powerful idea that success isn’t about taking—it’s about giving. But not in some fluffy, idealistic way. We’re talking real, practical, proven-in-the-trenches strategy. He shares how shifting your focus from getting to giving—meaning, consistently providing immense value to others—isn’t just fulfilling, it’s profitable.

We get into:

• The 5 Laws from The Go-Giver that transform how you do business and life
• Why most people struggle to receive (and what that’s costing you)
• The surprising truth about influence and why “pull” beats “push” every time
• How to actually find and connect with the right mentor (without being awkward or entitled)
• And yep—we even talk about handwritten notes, Spider-Man, and why your value doesn’t live in your price tag

Whether you’re a seasoned entrepreneur or just starting out, this conversation is full of gold you can apply immediately. Plus, Bob drops some real talk about how being taken advantage of isn’t a “giver problem”—it’s a boundary problem.

If you’ve ever felt stuck between wanting to serve and actually getting paid for your value, this episode will reframe everything.