Success Thru Connections

How to Win in the New Real Estate Market: Jimmy Burgess’ Playbook for 2025 and Beyond

Zelda Greenberg

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If you’ve ever wished you could corner one of the brightest minds in real estate and ask, “Okay… what’s really going on out there?”—this is your episode.

This week, Zelda Greenberg sits down with none other than Jimmy Burgess, Chief Coaching Officer at Berkshire Hathaway HomeServices and HomeServices of America, $500M+ in lifetime sales, Inman columnist, AI pioneer, industry leader, and genuinely one of the most heart-centered voices in the business.

Jimmy doesn’t just talk real estate… he lives it. And in this episode, he opens the vault.

What We Dive Into:

  • The real shifts happening in today’s market—from buyer and seller expectations to what agents must understand right now if they want to stay relevant.
  • How generational trends are rewriting the rules of consumer behavior (including the surprising age group most likely to hire an agent).
  • Why sharing your knowledge creates more opportunity, not competition—and how Jimmy’s own journey proves this tenfold.
  • A behind-the-scenes look at emerging AI + tech tools that are reshaping real estate faster than ever before… and why pros who embrace them will pull ahead.
  • The “silver tsunami” coming in 2026 and how forward-thinking agents can prepare right now.
  • The truth about pricing, timing the market, and negotiating in a normalized environment—delivered with the clarity Jimmy is known for.
  • A personal, powerful story of how one relationship changed the trajectory of Jimmy’s career forever (Success Through Connections in action!).

This conversation is packed with perspective—market wisdom, timeless principles, tactical ideas you can implement today, and those signature Jimmy Burgess truth bombs that remind you why this profession still matters.

If you’re a buyer, a seller… or especially a REALTOR® who wants to serve at the highest level in 2025 and beyond—you can’t afford to miss this one.

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