Success Thru Connections
WELCOME TO THE POWERHOUSE OF CONNECTIONS!Join Zelda, as she and her guests unlock valuable insights from industry leaders in every episode. Zelda dives deep into the world of building strong connections, powerful strategies, & innovative resources to dominate your market! This podcast offers not just tips but transformational strategies for building and sustaining business growth that give you the edge for market dominance.Prepare for captivating interviews with industry leaders, where CEO's bare all, revealing how genuine connections catapult their organizations to unprecedented heights. These are not just stories; they are blueprints for success!
Success Thru Connections
How to Go From Unknown to In-Demand: The PR Strategy Behind Media Visibility with Russell Trahan
What if getting featured in the media wasn’t about luck… but about leverage?
In this episode of Success Through Connections, I sit down with PR strategist Russell Trahan to pull back the curtain on what actually gets you noticed by editors, journalists, and decision-makers, and spoiler alert: it’s not shouting your credentials louder or waiting until you’re “big enough.”
Russell is the owner and president of PRPR and the author of Sell Yourself Without Saying a Word (yes, that title alone should make you lean in). With decades in the publicity game and a jaw-dropping 100% client placement track record, he knows exactly how experts, authors, speakers, and consultants can position themselves as the go-to authority in their industry, without sounding salesy, desperate, or self-promotional.
In this episode, we talk about:
- Why strategic publicity beats self-promotion every single time
- What editors really care about (and why most pitches miss the mark)
- The biggest mistakes professionals make when trying to get media attention
- Why you actually need PR before you’re famous—not after
- How articles, not ads, create instant credibility with decision-makers
- The surprising truth about AI-written content and how to keep your voice human
- How consistent visibility turns your name into a trusted brand
- Why defining your target audience is the real power move in PR
We also get into memorable analogies (hello, Wrigley Gum during WWII), behind-the-scenes pitching strategies, and real-world examples of how one article can lead to speaking gigs, book sales, SEO wins, and long-term authority.
If you’re a nonfiction author, speaker, coach, consultant, or anyone who wants to stop being the best-kept secret in their industry,this episode will change how you think about visibility, credibility, and growth.