Trademark Podcast

Episode 10: The Future of Fitness – AI Can’t Replace Human Connection with Andrew Coates

Dillon Phaneuf, Brett Godin, Braeden Miller, Tyler Toth

Episode Description:

In this episode, Dillon sits down with Andrew Coates, a highly respected coach, writer, and speaker, to break down some of the most pressing topics in the fitness industry today. They dive into the rise of AI in coaching, why technology will never replace human connection, and how fitness information often trickles down from bodybuilding but doesn’t always serve the everyday person.

Andrew shares insights from his extensive career in fitness, writing for major publications like Men’s Health and T-Nation, and how he’s built a successful career while staying authentic in an industry that’s constantly evolving. If you’re a fitness professional, coach, or just someone passionate about the future of health, this is an episode you don’t want to miss!

Key Takeaways:

  1. AI Will Never Replace the Human Element in Fitness Coaching
    • The limitations of AI and automated coaching - why tech can enhance but never replace a real coach.
    • Why trust, emotional intelligence, and personal connection are critical in client results.
    • "The human element in coaching is irreplaceable; it's about understanding, empathy, and personalized guidance that technology can't replicate." – Andrew Coates
  2. How Bodybuilding Influences Fitness Trends (and Why That’s a Problem)
    • The "trickle-down effect" in fitness - why elite bodybuilding protocols often don’t apply to the general population.
    • The biggest misconceptions when everyday gym-goers try to train like pro bodybuilders.
    • What fitness professionals should be learning from bodybuilding, and what they should leave behind.
  3. Andrew’s Journey in Fitness Writing and Public Speaking
    • How he became a trusted voice in the industry, writing for top publications.
    • The importance of building credibility through content creation, networking, and continuous learning.
    • "If you want to stand out, become someone who contributes, not just someone who consumes." – Andrew Coates
  4. The Future of the Fitness Industry – Where Are We Headed?
    • The balance between technology and the human touch - how coaches can use digital tools without losing the authenticity of coaching.
    • How fitness professionals can differentiate themselves in an increasingly saturated industry.
    • The best career advice for new fitness professionals trying to navigate an evolving space.