The Rebuild
The Rebuild with Dillon Phaneuf
At some point, we all have to rebuild.
Sometimes it’s after everything falls apart, loss, failure, identity collapse.
Sometimes, life is good on paper, but something’s still missing. Either way, the work is the same: look inward, take ownership, and start again, brick by brick.
This show is about that process.
I’ve been coaching full-time for nearly 15 years. I’ve walked people through physical transformation, emotional healing, relapse, addiction, growth, success, and pain that doesn’t show up in check-ins. And right now, I’m walking through my rebuild.
This podcast is where I bring the rawness of that to the surface. You’ll hear conversations with people building something real, solo episodes where I process what I’m learning in real time, and moments that hopefully remind you you’re not alone.
Whether you’re at your best and want to go higher or on the bathroom floor trying to figure out what’s next, this space is for you.
Because even when it feels like checkmate, there’s always a better move.
The Rebuild
Episode 11 - Mastering the art of Coaching with Sheldon Hu
Episode Recap:
In this powerful episode of the Trademark Podcast, Dillon sat down with Sheldon, an elite lifestyle transformation coach who exemplifies the intersection of mindset, physique, and business mastery. Sheldon’s journey from mentee to industry leader is nothing short of inspiring, and this conversation uncovered the key philosophies, strategies, and mental frameworks that have allowed him to thrive in the competitive coaching space.
Listeners got a deep dive into:
- How Sheldon built an elite physique without ever stepping on a bodybuilding stage.
- Lessons from Dillon’s mentorship program that took his coaching career to the next level.
- The biggest mistakes most online coaches make and how to avoid them.
- Why mindset and communication are the most underrated aspects of coaching success.
- The role of Stoicism in coaching, business, and personal growth.
- What’s next for Sheldon and how he’s scaling his brand and impact.
Key Takeaways from the Episode:
🔥 Mastery Comes from Action: Sheldon emphasized that real growth happens when you apply what you learn, not just consume information.
🔥 Beyond Macros & Workouts: True coaching success isn’t just about training plans; it’s about psychology, communication, and connection.
🔥 Sustainability Over Extremes: Many people chase fitness goals with an all-or-nothing mindset, but Sheldon’s approach proves that long-term results require balance and strategic execution.
🔥 Detachment is a Superpower: Sheldon shared how Stoic principles have allowed him to stay composed in business and life, resisting the noise of social media validation and external pressures.
Memorable Quotes:
💬 "Mastery isn’t about knowing, it’s about doing."
💬 "If you’re not emotionally resilient, you’ll never survive in coaching or business."
💬 "People don’t pay for information. They pay for transformation."
Actionable Steps for Listeners:
✅ Implement sustainability-focused fitness strategies that align with long-term goals.
✅ Elevate coaching beyond surface-level programs, build deep client relationships.
✅ Detach from external outcomes and focus on mastering your craft.
✅ Invest in mentorship to accelerate growth and avoid common pitfalls.
Shoutouts & Links: 📲 Follow Sheldon on Instagram – @alpha_training_system for more insights on coaching, mindset, and physique development.
📢 Share this episode! If this conversation resonated with you, tag @TrademarkPodcast and let us know your biggest takeaway.