The Rebuild
The Rebuild with Dillon Phaneuf
At some point, we all have to rebuild.
Sometimes it’s after everything falls apart, loss, failure, identity collapse.
Sometimes, life is good on paper, but something’s still missing. Either way, the work is the same: look inward, take ownership, and start again, brick by brick.
This show is about that process.
I’ve been coaching full-time for nearly 15 years. I’ve walked people through physical transformation, emotional healing, relapse, addiction, growth, success, and pain that doesn’t show up in check-ins. And right now, I’m walking through my rebuild.
This podcast is where I bring the rawness of that to the surface. You’ll hear conversations with people building something real, solo episodes where I process what I’m learning in real time, and moments that hopefully remind you you’re not alone.
Whether you’re at your best and want to go higher or on the bathroom floor trying to figure out what’s next, this space is for you.
Because even when it feels like checkmate, there’s always a better move.
The Rebuild
Episode 12 - Mastering the Business Side of Coaching With Coach Tyler
Episode Summary:
In this eye-opening episode of Trademark Podcast, Dillon sits down with Coach Tyler to pull back the curtain on the side of coaching that most people don’t talk about, the business side. From managing finances and taxes to navigating the ever-changing supplement industry, Tyler shares his experience and expertise on what it takes to build a sustainable coaching career.
If you’re a coach, entrepreneur, or just someone who wants to understand better the financial and industry trends shaping fitness, this episode is valuable.
What We Covered:
💰 The financial side of coaching – The biggest money mistakes coaches make and how to fix them.
💰 Taxes, LLCs, and business growth – Why treating coaching like a real business is essential.
💊 The supplement industry shift – Are prices rising because of quality improvements or just marketing?
💊 How regulations are affecting the supplement space – What you need to know as a coach or consumer.
📉 Fitness industry myths and misinformation – What’s real and what’s just hype?
Key Takeaways:
🔥 “If you don’t know your numbers, you don’t have a business, you have a hobby.”
🔥 Financial literacy is just as important as coaching knowledge if you want longevity in the industry.
🔥 The supplement industry is evolving, but not all changes are actually benefiting the consumer.
🔥 Coaches need to be adaptable, what worked five years ago won’t necessarily work today.
Listener Challenge:
What’s one business habit or financial strategy you’ve implemented that’s helped you grow? Let us know in the comments or tag @TrademarkPodcast on social media!
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