The Rebuild

“I Know What to Do… But I’m Not Doing It”

Dillon Phaneuf

This episode is for the chronic overthinkers, the planners who never pull the trigger, and the clients who know exactly what works, but still won’t do it.

Dillon breaks down the emotional gap between knowledge and execution, and why “I already know what to do” is the biggest lie holding people back from results.

This isn’t about macros, cardio, or willpower. It’s about identity, fear, and the quiet comfort of inaction. If you’ve ever found yourself saying, “I just need to get back to doing what I know works”, this one will hit home.

🧠 What You’ll Learn:

  • Why knowing what to do isn’t the problem, it’s doing it consistently
  • The hidden emotional safety in procrastination and half-effort
  • How shame disguises itself as logic when we “wait to start fresh”
  • The identity breakdown that happens when behavior doesn’t match belief

✅ Apply This Right Now:

  • Choose one thing you know you should be doing but aren’t
  • Ask yourself what fear you’re avoiding by not doing it
  • Show up for 7 days, not perfectly, but honestly, and rebuild trust with yourself

🧱 Core Quote:

“I’m not someone who just knows. I’m someone who follows through.”