The Rebuild
The Rebuild with Dillon Phaneuf
At some point, we all have to rebuild.
Sometimes it’s after everything falls apart, loss, failure, identity collapse.
Sometimes, life is good on paper, but something’s still missing. Either way, the work is the same: look inward, take ownership, and start again, brick by brick.
This show is about that process.
I’ve been coaching full-time for nearly 15 years. I’ve walked people through physical transformation, emotional healing, relapse, addiction, growth, success, and pain that doesn’t show up in check-ins. And right now, I’m walking through my rebuild.
This podcast is where I bring the rawness of that to the surface. You’ll hear conversations with people building something real, solo episodes where I process what I’m learning in real time, and moments that hopefully remind you you’re not alone.
Whether you’re at your best and want to go higher or on the bathroom floor trying to figure out what’s next, this space is for you.
Because even when it feels like checkmate, there’s always a better move.
The Rebuild
Most Coaches Sell Programs. I Reprogram Lives
Most coaches build programs. I build people. This episode breaks down the difference between transactional coaching that ends at 12 weeks… and transformational coaching that rewires someone’s identity forever.
Dillon shares the foundational mindset that separates fleeting results from lifelong change, and why your job as a coach isn’t to create clients who need you forever, but to help them become someone who would never go back to who they were before.
Retention isn’t about price point, persuasion, or dopamine-driven plans. It’s about depth, identity, and designing containers that feel too aligned to leave.
🧠 What You’ll Learn:
- Why most fitness programs fall apart after the “final check-in”
- How to shift from chasing short-term sign-ups to building long-term stay-ups
- What it means to coach someone’s compass, not just their calories
- How to create coaching containers that fuel identity-level change
- The internal dialogue that kills transformation, and how to reframe it
✅ Apply This Right Now:
- For Clients: Stop asking “how long is the program?” and start asking “how deep am I willing to go?”
- For Coaches: Anchor your offers to identity, not outcomes. The client isn’t buying a protocol, they’re becoming a person.
- Audit your coaching container: is it built for repeatable results, or real reinvention?