UtahPreneur - Inside Utah's Most Iconic Businesses
Think you know Utah? These iconic founders will change your mind.
UtahPreneur is a storytelling podcast featuring real, unfiltered conversations with the people building Utah’s most impactful businesses. From bootstrapped startups to 8-figure brands, we share what it takes to grow in one of the top-ranked states for business innovation.
Utah is exploding with talent, ideas, and opportunity. And behind every founder is a wild story worth sharing. This podcast gives you an inside look at those journeys through honest, in-person interviews with iconic business owners.
🎧 Weekly founder interviews from across Utah
🧠 Insights for entrepreneurs, creatives, and curious locals
⛰️ True stories of risk, resilience, and growth in Utah
Notable Guests: Chatbooks, Costa Vida, Beehive Meals, Project Solar, Kid-to-Kid, Murphy Door
Topics: Utah startups, local business growth, marketing strategy, leadership, funding, hiring, scaling, brick-and-mortar success, community impact, small business,
UtahPreneur - Inside Utah's Most Iconic Businesses
She Cashed Out Her $10K IRA to Build Utah’s Favorite Cookie Brand (in 2008) | RubySnap Cookies (Tami Steggell)
✨ She walked away from a 15-year career in architecture, cashed out her $10,000 IRA, and risked it all on cookies—long before Utah’s cookie boom.
Back in 2008, Tami Steggell saw an opportunity to reinvent the cookie industry by using 100% real ingredients—no preservatives, no artificial flavors, no shortcuts. She founded RubySnap Cookies in a rundown Salt Lake City neighborhood, determined to make it a destination for gourmet, scratch-made cookies.
But building a premium cookie brand wasn’t easy. She lost her original trademark, scaled too quickly in 2018, pulled out of grocery store distribution, and had to shut down five locations—right before COVID hit. That decision ultimately saved her business and reinforced her belief that “bigger isn’t better—better is better.”
Now, RubySnap Cookies is a Salt Lake City favorite, known for its high-end ingredients, bold flavors, and nostalgic branding. Tami’s story is one of entrepreneurial risk, resilience, and redefining the cookie industry in Utah and beyond.
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🍪 Find RubySnap at: http://www.rubysnap.com/
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🎙 Hosted by: Keaton Walker
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Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at podcast@utahpreneur.co
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