UtahPreneur - Inside Utah's Most Iconic Businesses

This Viral $6 Photo Book Idea Turned Into an 8-Figure Business | Chatbooks

Keaton Walker - Small Business Marketing Expert & Entrepreneur Season 1 Episode 19

⭐ Vanessa Quigley never planned to be a tech founder. But when her youngest son cried over a photo book from his preschool teacher, she realized how badly families need better ways to preserve their memories. That moment sparked Chatbooks—a startup that began with a simple idea: “Print my Instagram.”

In this episode, Vanessa shares the full backstory of how she and her husband built one of Utah’s most beloved consumer brands—without any big launch, fancy funding, or deep tech background. From scrappy early hires (like “Subway Josh”) to a $500K viral ad that put them on the map, we dive into what makes Chatbooks tick.

We also talk about the highs and lows of entrepreneurship, building a mission-driven workplace, and why she believes Chatbooks is just getting started—especially with new launches like the Quilt app.

If you're building a business, raising a family, or trying to create meaning through your work—this episode is for you.


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🎙 Hosted by: Keaton Walker
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🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!

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