Honest, Not Perfect
Welcome to Source's podcast - Honest, Not Perfect - the podcast for sustainability pros in retail focusing on progress, not perfection. We’re all about real talk on making retail greener, making sourcing more ethical and keeping the industry to account. Suzanne Ellingham, Event Director at Source and Jack Stratten from Insider Trends have partnered up to talk to the industry’s big thinkers and disruptors on the stories, strategies, and solutions shaping the future of responsible retail
Episodes
18 episodes
Ep 18: Matt Dehaty, Founder, OldNovo
In this episode, we sit down with Matt Dehaty - former Buying Director at Nike and Gymshark, to unpack what it really takes to lead product, build winning teams, and create culture-shifting apparel at global scale. Matt shares the l...
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50:57
Ep 17: Isabelle Meira, Reskinned, Jigsaw
Three conversations, three angles on fashion’s future: Isabelle Meira's founder opens up about the realities of scaling a purpose-led swimwear brand, Ross Barry from Reskinned dives into how resale can help retailers tac...
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30:16
Ep 16: Mark Sumner and Marguerite LeRolland
We speak with Mark Sumner (WRAP) on what it really takes to rethink the fashion system, and with Marguerite Le Rolland (Euromonitor International) on how to predict the unpredictable through commodities pricing. Toge...
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17:44
Ep 15: Berni Yates, Bay Garnett, Helena Mansell-Stopher
A live, onsite special - Aminah Hanif talks to some of the speakers from Source Fashion July 2025 on circularity, identity and inclusion in fashion. Berni Yates from CSM, Bay Garnett Second-hand Fashion Pioneer and Helena Mansell-Stopher, CEO o...
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42:08
Ep 14: Jordan Williams, Founder, Adversatile Artists
Scaling with purposeThe founder of Adversatile Artists - a small ethical business on a mission to grow without compromising its values - discusses the challenges of scaling sustainably, balancing creativity with commerce, and why buildin...
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23:31
Ep 13: Onsite Special - Mark Faithfull, Retail Journalist, Forbes
The building blocks of retail resilience Live from Source Fashion, retail commentator Mark Faithfull explores what is fuelling true resilience in retail. Covering AI, consumer behaviour and innovation - Mark gives sage advice on pri...
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29:53
Ep 12: Onsite Special - Nick Reed, Founder, Neem London
Live from Source Fashion July 2025, Nick shares all on takeback schemes to resale models, and from designing with end-of-life in mind to driving mindset shifts in consumers. We unpack how small brands like Neem can influence system-wide ch...
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25:53
Honest, not Perfect Ep 11: Helena Mansell-Stopher, CEO, Products of Change
Inside the fashion system with Products of ChangeFrom shifting KPIs and influencing change at the leadership level, to building cross-sector collaboration and redesigning systems for long-term sustainability, Helena shares a bold vision ...
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58:12
Honest, not Perfect Ep 10: Bay Garnett, Secondhand fashion pioneer, Editor and Author
Bay Garnett joins us to explore the emotional, cultural and environmental power of secondhand fashion. From her early love of thrifting to how resale is reshaping our values, Bay shares where she believes secondhand fits in today’s society and ...
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57:13
Honest, not Perfect Ep 9: Mark Sumner, Programme Lead, WRAP
Thread by thread - rethinking fashion's value with Mark Sumner, Policy Lead, WRAPSustainability expert Mark Sumner unpacks how transparency, identity, and circularity can reshape fashion’s future - from supply chains to consumer culture....
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1:04:42
Honest not Perfect EP 8: Ross Barry, Co-Founder, Reskinned
The preloved fashion revolution Ross Barry, co-founder of Reskinned, traces the brand’s origin, the long-standing British knack for textile reuse, and the generational pivot toward planet-friend, second-hand style
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52:38
Honest, not Perfect Ep 7: Hayley Shore, Senior Design Manager, PepsiCo
Doing more with less. From a career starting out in packaging to now leading design at a powerhouse brand, Hayley outlines how to scale back the noise, and create unforgettable brand experiences
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28:22
Honest, not Perfect Ep 6: Safia Minney MBE, Founder, Fashion Declares!
Safia Minney on ethical fashion, fair labor and hard truths in the supply chain From personal experiences in South Asia to the evolving challenges of ethical fashion, Safia explores the realities of responsible sourcing and how pass...
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48:25
Honest, not Perfect Ep 5: Claire Bevan, Head of Retail, Natural History Museum
Responsible retail in unexpected placesSustainability isn’t just for retailers - Claire Bevan reveals how heritage sites and cultural institutions are making an impact through collaboration and innovation.
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45:53
Honest, not Perfect Ep 4: Simon Platts, ex-Sourcing Director, ASOS
The future of ethical sourcing and brand responsibility with Simon Platts In this episode, Simon Platts reflects on his ethical sourcing journey, the trade-offs brands face, and the urgent changes needed in the industry. What ...
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1:00:05
Honest, not Perfect Ep 4: Stuart Trevor, Founder, AllSaints
A clothing company that doesn't produce any clothes Is this the future of fashion? Stuart Trevor’s vision reimagines sustainable business models with a clothing brand made entirely from existing garments
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Season 1
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Episode 3
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52:01
Sustainability vs profit - managing priorities with Neil Amer and Sara Allbright
The big question here is how do businesses practically navigate the now, whilst also managing sustainability as a priority?
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Season 1
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Episode 2
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42:40
Planning for the unexpected – managing risk in an uncertain world with Anna Berry
When businesses are focused on the now, how to they plan for the future, and more importantly, how to they learn to take notice of global events and plan for the impact that they will undoubtably have?
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Season 1
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Episode 1
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47:05