From Informational To Attraction: Turning Websites Into Client Engines with Inyone Udom (UK)

Three seconds can decide whether a visitor becomes a client or disappears. We dive into smart decision-making for 2026 and translate it into a practical website strategy you can use right away. With Lady Ineye Udan—web strategist for coaches and service businesses—we unpack how to set a clear annual goal, break it into daily micro choices, and build a site that works as an asset, not a liability.

We draw a sharp line between two website roles: the informational site that explains who you are, and the attraction site that grows your audience and converts. Expect straight talk on when to choose each, how to switch as your business matures, and why clarity above the fold beats more traffic every time. You’ll hear a striking case study of a site with 75,000 monthly visitors and zero sales, and the exact clarity fixes that flipped the result without chasing extra clicks.

From page purpose versus page count to hosting that matches real capacity, we keep the guidance simple and actionable. We also show how to connect your website with social media, email and search so the whole system supports your funnel instead of scattering attention. If you want practical steps—tight messaging, focused CTAs, clean paths to booking, and a strategy-first redesign—this conversation gives you a clear starting point and the confidence to move fast.

If this helped you think differently about your website, follow and subscribe for more business strategy deep-dives, and share the episode with someone who needs a clarity boost. Your review helps others find us and build smarter, more resilient growth.

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

Transcript

New Year, Smart Decisions

Dr Ariel R King 0:48

Hello and welcome to another episode of The Business of Life with Dr. King. Today we have a very special guest, Lady Ineye Udan. Welcome.

Inyone Udom 0:58

Thank you so much, Dr. King.

Dr Ariel R King 1:00

It's so wonderful you for to be with us in the beginning of the new year of 2026. Would you tell us about our topic for today?

Inyone Udom 1:09

We're going to talk about making smart decisions because that's one thing that we always like to do at the beginning of the year. You want to make sure that our decision is aligned with where we are going. And throughout the year, we want to be focusing on those smart decisions and what they are and how we can make them.

Dr Ariel R King 1:24

Wonderful. And would you please tell us our tell our audience a little about yourself?

Inyone Udom 1:30

Yeah, my name is Ienna Udem, for some of you that don't know, and I help coaches and service-based businesses to create a website that turns visa into paying clients. And I do that through a done-for-you services and also done with you services.

Dr Ariel R King 1:46

That makes sense. How long have you been in a business now? We're just curious about your business.

Guest Background And Business Journey

Inyone Udom 1:51

Yeah, my background is in marketing and IT, and I had that as my first career. And you know, you got to a point in your life where you know that what you are doing, you could do more of. You want more challenges, more possibility, and more opportunity to help more people. And when you reach that crossroads, you know it. And that was that point in my life where I thought that, okay, what I'm doing is really helping people, but I want to help more of the small businesses who don't always get the chance to have access to all this luxury type of marketing in a way that aligns with their values and help them make smart decisions. And that was in 2020. I got to that point where I feel like, okay, there's time for change, and and I wanted something more around flexibility and adaptability around family life. And this direction was the best choice to take. And that's how I got started. Yeah.

Dr Ariel R King 2:45

That's wonderful. You're almost 10 years old now or 10. Yeah. That's great. Let's talk about making smart choices and smart decisions. Where do we start on that?

Inyone Udom 2:54

I think we need to understand what decision actually means first before we know how to make it. And in my definition, decision is choices that you that you choose to follow that would align with the overall goals. So it's all those micro steps that you are choosing. We are making decisions every day. For example, if you want to think about what you would have for lunch or what you are eating in the old day, you may find out that you make about 200 decisions every day around food, around traveling, around life decisions, around even to cross the roads. If you put all your decisions together, you must have been making up to 200 decisions. And that can be overwhelming. That's why at the end of the day, we may feel stressed, tired, and overwhelmed. Because your brain has been actively making decisions. And when I talk about smart decisions, I'm talking about reducing the noise and focusing on what is aligned with your value. What are those choices that you're making every day? Are they aligning with your value? Are they leading you to where you're going?

Dr Ariel R King 4:00

You know that that's so important looking at our choices every day. When you're also talking about choices, I know that the little smaller choices that are not as consequential as larger choices are a little different. So how do we start to make choices in the smaller way that will help us with choices that are bigger, that actually change the trajectory of our lives?

Inyone Udom 4:22

That's a very good question because it's important to differentiate what is big decisions and what is small decisions. And in this context of our conversation, decisions kind of boil down from big to small. So you want to look at what is that big goal for you. This is 2026. You're looking at that December 2020. What would be that one thing that you can achieve? Personal, in life, in business, and in the community in which you live, because I believe in a holistic decision making as well. So your decisions should not only center around you and your goals. You want to think about how would that affect others. So when you have that big things you want to achieve, and then you want to break them down into micro decisions, which is the daily activity that you're going to take in order to lead you there. But the overall, it needs to be in alignment. Decision that is in alignment is a decision that is easy to implement, and it's also a decision that actually makes you happy.

Defining Decisions And Daily Overload

Dr Ariel R King 5:17

I like that. And how how do you figure out whether or not one of your decision-making goals is in quote-unquote alignment with you? Can you tell our audience more about alignment? How do we find that? And then how do we put our goals towards our alignment?

Inyone Udom 5:31

Well, you you in that aspect, you need to differentiate what is an asset to you and what is liability. Because sometimes a decision becomes more of a liability than an asset to us. So it's good to have both. Some things that yeah, you're feeding on is not giving back to you, and that's what I call liability. You making decisions of always giving, giving, giving. If you have the capacity to do that, it's fine. But when it comes to growth, if you want to be growing in 2026, you want to focus on those decisions that is more of an asset to you. And one of the assets that I think most business owners need to be looking at how they're using it is their website. Your website is your business asset, and every day you are making decisions around that. Whether to update it, to tweak it, to redesign it, to cut copies to it, whatever you're doing, it's a decision making. But that process of making decisions needs to be aligned with your business overall goals. And that would be where the changes actually happen for you.

Dr Ariel R King 6:32

That makes sense. I really like that. And you know, I mean, since you're also doing so much mentoring when it comes to small businesses and so on and so forth, how about goals that are not as easily on like a website, for example? Which way do you go in terms of a customer related, even as small business owners? Which way do you go in terms of growth or choosing not to grow so much and choosing to give more to your clients, for example? How do we look at that kind of decision making?

Inyone Udom 7:03

That's a very important question. And that's go back to decision making. What role do you want your website to play? It's as simple as that. When you know the role, you're gonna know the decisions that you need to make. And I, in my experience, website falls into two groups of role play, and that is either informational website or attraction website. So you need to choose one, and that is why I see most small businesses sit on. They kind of have an information website, which is a website that shows who you are, what you do, and explain yourself and what you're working on. And then they expect that website to be act like an attraction website. And like that indecision is a decision in itself. You have already decided that you want your website to be explaining more about what you do, how you do it, and all that. That's the way you earn it. That is information website. If you want it to become an attraction website, you got to make the decision of the switch to attraction website. An attraction website is a website that not just looks good, but is designed to attract clients, grow your audience, and help you in making business support decisions that actually scale the business. So it's all about making decisions between the two. Where do you want your website to go? What role do you want it to play? Is it an informational website, which is not wrong to have, but don't expect it to work the other way around. And that's why smart decision in 2026 is going to be a very important thing that I feel every small business owner needs to know. Make smart decisions when it comes to your business. Decide if you want informational websites or you want attraction websites. And there's no right or wrong ways out to do that.

Big Goals Into Micro Choices

Dr Ariel R King 8:49

You know, that's so insightful that you talk about that because I look at the websites that I've had over the years, and I even for consulting, even the foundation for over 25 years, and it changes. And we as people change. So I've never thought of websites either being informational. This is who we are, this is what we do for attraction, this is who we are, this is what we do, what we like to be a part of what we do. Can you please tell us more about how do you what's in an informational website and what's in an attraction website? And literally, how does the business choose one or the other? What would make that different to the choice?

Inyone Udom 9:30

If you're just starting out in your business and money is not the goal, you're just testing things out, you want to find out what is working, you're trying to figure out your niche, you're trying to figure out your offer, you're trying to figure out who your target audience should be, and you want a website at that stage, at that early stage of the business, it's completely fine. You could get informational website. And that information is there to kind of build your online presence and help people know, okay, this is what you are, this is what you want to do, this is what you are planning to do, but you're not really sure you're in that crossroad in your business that should I start a business, should I not start a business? But let me try things out and see how it goes. If you are in that phase, that's still a decision making. You create an informational website where people will say, You told me last time that you're trying to start something. Is there anywhere I could find that out? Okay, here's the website to look that up. And then you get to a point in your business or in your life where you say, you know what? What I'm doing is benefiting me. Now I want other people to experience it too. And I'm gonna do that in different ways. Maybe I'm gonna start the newsletter where people are gonna get more information about what I'm talking about. It could even be green smoothie. Maybe you have used green smoothie and you have to help you with your health generally, and you're like, I want to share this recipe with other people, but I want that in a way that is convenient for them. I just need them to give them, give me their email address and I can send the content to them. Then you are moving away from informational website into more of a traction website because you're gonna have an audience that will like the green smoothie. You're gonna have people that want to hear from you, and you're gonna have the means in which you send that information to them. So in the informational website, it's all about who you are, what you do, and what got you started. That's it. No fancy stuff more than that. And then when it comes to attraction website, it has a lead generation process in it, where people can become part of the missions and become part of the goals. And that's you could have a blog, have a newsletter, have a way of people booking a call with you and people signing up to your courses or community. You gotta have a way where people could join the mission, and that is where you become attraction because that audience is quite different from people that just browse in the internet trying to figure things out.

Alignment, Assets And Liabilities

Dr Ariel R King 11:43

That really makes it different. So I guess um what I'm understanding more is that if you if you are actively involved in whatever you're doing, that the attraction website is what you need because you want people to be involved, and being involved is different from okay, let me get some information and I keep going. So that's really wonderful. Can you tell us more about some of the clients that you've had that you've actually had, they've had the website and you've had to change it, and how did you change it, and perhaps what was the result of those changes?

Inyone Udom 12:15

Yeah, I have worked with many clients over the years. The one that always sticks with me was this client that reached out to me because our website was having a load of traffic. I mean, she was having 75 website traffic visitors each month. And that is because she was doing everything right from search engine optimization point of view. Our ACO was working, and marketing was on point. She was working with a marketing company that was helping her do that, and they were doing a fantastic job. And why she reached out to me is because according to her, she saw one of my posts and I was talking about having traffic but not getting compression, and she's like, okay, I need to know this. So when I look at the website, I was practically shocked by myself. Shocked. The reason is because if you should have 75,000 website visitors each month, you should make some sales. But she was making zero sales from that traffic. And I was like, okay, I need to sit back a bit here and look at what's going on here. Interestingly, when I put the website into some marketing tools, ACO tools, everything was giving me green light. Like everything was working, but why was the website not converting? And that was an interesting experience. I decided to visit the website and look at it from clarity, lead generation, conversion point of view. And that was when the penny dropped. That was when I said, Oh, I see. Oh, this is the reason, this is the reason. And I made the recommendation to her, and she was happy for us to make changes to how things were positioned on our website, and our website started converting. At that point, she didn't need to drive traffic because she already got the traffic. It needed to convert. So, one of the top mistakes that I see most website owners make is that they just think that if they get more eyes on their website, if they get more people to see it, it's gonna work out because they already know their audience, they already know what they want the website to do. But if I just get more eyes on their website, but one thing I always tell people is you don't need more visitors, you need clarity. You need clarity that helps people make decisions within three seconds. And where you could literally fix that is the upper fold of your website. When you go to your website, the upper fold of the website, what does it say within 30 seconds? Do people need to scroll down the page to be able to make a decision? Or would they be able to make a decision when they land on the website? And those are the things that could make a big difference from the website. So traffic is good to have, but if you're already getting traffic and no cells, you want to look at clarity. Is it clear enough for the people coming into the website to make decisions? Do you have a system inside the website that is easy to use that can lead people to become your buy-and clients? So that is what I work with my clients around. And it's always very interesting to see that websites that have traffic don't convert because it lacks clarity.

Dr Ariel R King 15:10

I find that so interesting. And what's also interesting to me is, you know, I always thought you go to a website and people have three minutes. And you're telling me that basically it's three seconds. So has has that changed over the years? I mean, have we become a lot more informational savvy in that we decide in three seconds whether or not we even want to engage on that website?

Website Roles: Information Vs Attraction

Inyone Udom 15:33

Yes, the website world has evolved over the years. There was a time where we had all that luxury to stand and read all that block of text on a website. But because of the way the the world of digital marketing is evolving generally with the with how innovative and innovative AI is becoming, people are getting answers right on Google. So we type something into Google, people are getting the answer right there because of the AI mood that has been activated on most of the search engine platforms. So if people have the the luxury of time to scroll down the search engine to find the link to your website, they're already ready to get the information. So you want them when once they come in there, they are getting what they want. If not, so they're going to quickly go back to the AI tools, who can provide them inside and answer. And also, AI now, when they you use one of the whatever chats you are using to find information, are now optimizing website links. So it gives you links to website that does that. So what this explains to us is that before people visit a website, they already warm up, they already know what they want. And your job is to provide that information within three seconds. And now it's going to become their choice to scroll down the page. But do not wait for them to scroll down the page to find the information. You're going to miss them because they're going to click the saviest button on a website. And you know what that is? The back button. And they're going to go. So you want to make sure that when once they come into the website, they get what they want at the upfold of the website. You're not going to make it very crowded, but make it clear. Clarity is going to be the future that the website is going.

Dr Ariel R King 17:15

That's so interesting, Jimmy. So that also means that websites are not going to be seven, eight pages like they used to be. So you're talking about one or two pages at the most? I mean, does that also mean the structure of the websites will also change or need to change?

Inyone Udom 17:29

That is a very important question you asked there. It's not about the number game, it's about the function of the number. If you choose to have 30 pages on your website, that is not the problem. The problem is that is each of those 30 pages have an objective that's going to turn visa into paying clients. If the answer is yes, go for it. If it's one page that's going to do the answering, go for it. But what you don't want is to crowd what you should have in five pages into one page. Just because you want to have one single page. So when it comes to clarity, it's not about the number of the page, it's about the role the page plays when people come to the website. So as you are promoting your website, sharing the links online, ask yourself what is three things I want people to do when they come to this page. If you are not, if you can't provide that answer within five minutes within yourself, then your website needs clarity. So number of pages are important, but they need to have a role that they play. And that makes us back to our topic of discussion, smart decisions. Make smart decisions on your pages. Whatever number of pages you have, many pages is important because sometimes you have more than one thing you want to say on your website. So you should have individual pages pay specific goals that you have, but they need to be smart enough to turn those resources to clients.

Dr Ariel R King 18:52

I think that's so important. You know, and speaking about websites in general, there are so many ways to make websites and to host websites. And what's quite interesting is that it changes. Is that also an issue? Where how you host your website, where you host your website, does that make a difference or not?

Inyone Udom 19:19

It does make a difference. And then go back to the original purpose of the website. If you're going to have informational website, you know that you're going to have maybe five pages of that informational website and you need to whatever capacity you need, and how many images you're going to have, how many videos will be on the website, how many graphics or designs it's going to have. And that capacity also affects the speed of the website. And that's where hosting comes in. So you're going to think about if it's going to be informational website, how many people do I want to visit my website each month? And if all those people use the website at the peak hour, would my website be slow, fast? So that is where I always ask my clients instead of buying domain name and getting the hosting before you message me, it is better you message me first before you get them. Because when we define the goal of the website, we're going to know what capacity will be required to deliver that job. And we're going to know who or which company should we go for when it comes to hosting. I know sales is good when you see get this domain and zero pound, and you're like, Okay, it's time I got a dollar, I can do that. But when you do that and it's not fitting with the direction your website is going, that would not be a smart decision at that point.

Dr Ariel R King 20:37

I I think that's that's such a a good point. And I'm wondering when people when many companies, of course, and even people have websites and they need to upgrade the website, they need to actually revamp the website. Do you do that? And how do you go through that process with your clients?

Inyone Udom 20:56

Yes, I do that. I help clients to optimize their website to any level that they want based on where they are and where they want to get. And the first stage is to have a strategy around the website. So the first starting point of working with my client is the one-to-one website strategy section. And it's not a discovery call, okay? It is a time to get the clear roadmap where you are and where you want to be. And we map that out for you within an hour. It's not going to be a whole day of workshop things to just sit down, map it out within an hour. You have the clarity in your hand. When you have a clarity, like it's you feel empowered. You feel like you could conquer the world. And with that, you could choose what you want to do with that. You can go the DIY route where you do it yourself. Okay, I'm very techy. I can do this, pull things together and make it work. And or you could say, okay, I got the plan. I like the word the strategy said. It's aligned with my decisions, it's aligned with my values, going where I'm wanting to go. My ideal client will love this. Could you make it happen? So, and I'm with you to create that website that is not going to sit across the 2 billion existing websites, but instead it's going to stand out. Yeah. Load a website, it's online.

Dr Ariel R King 22:05

Did you say 2 billion?

Inyone Udom 22:07

Yes. You could Google that, and we have about 2 billion existing websites. And that's why clarity is absolutely essential.

Dr Ariel R King 22:16

That makes all the difference. And I think that sometimes clarity comes with time and with understanding what you've missed and understanding who you are as a business and what you offer, and then who your quote unquote perfect clients are. Who are the people that you know can actually use your business. And sometimes that that takes time to figure out.

Choosing The Right Website For Growth

Inyone Udom 22:36

Yeah, and that's why I don't like my client doing it alone. Because you could shorten the time by tapping into my experience. You don't have to, you don't have to wait for five, ten years to be able to know how online space works. I believe that you are genius in your business. And that's all I expect you to come on board with. I want you to bring your professional ideas, what you want the world to see, what you want to sell to the world, what you want the world to buy. And I feel like I owe it to you to make it happen. So you don't need years of experience to have that clarity. If you have the goal you want to achieve, I can help you with the clarity, the strategy, and also with implementation. So I shortened the years of you spending years trying to figure this out by you tapping into my years of experience.

Dr Ariel R King 23:24

I think that makes all the difference, especially since the world seems to be moving quite fast. And as I said, we've had websites for over 25 years and they've changed and they're so different now than they were before. And with AI and all of these SEOs and other aspects, it's a specialty. It makes all the difference. You know, I am asking for websites. I see a lot of websites that actually also have a lot of other social media points and they want you to click to the social media. What are your thoughts on adding social media to the websites of and do you recommend that or do you think that that's not a good way to go? That's not a good way to uh engage people if you want people to stay on your website and engage on your website.

Inyone Udom 24:07

So another good question. People always ask me, should I have a social media button on my website? And my question to you would be: are you active on social media? Do you share things on social media? Are you are you is your social media part of your marketing system? So if your social media is hanging alone and you stand alone, that's nothing to do with the website, and you're linking it up with your website, it's a bit confusing to where your idle client is going. And that's why I always believe in strategy before you create things. Before you create your website, have the strategy in place. So if you're gonna tell me I love Instagram, I'm gonna hang out there a lot, I'm gonna share tips about my work there, and it's gonna be part of my lead generation process. Yes, your social media should be linked to your website because you need to create an ecosystem where everything interlinked. It's called web site. So it meant to connect things together to make it work. It's a site that connects the web, okay? And social media is part of the web.

Dr Ariel R King 25:10

You know, that's amazing. I forgot that web site. Hello. I want to thank you for all of our time together. And would you like to tell our audience how to get in touch with you and how to get services with you?

Inyone Udom 25:26

Yes. First and foremost, kudos to all the people that have a website out there because the world of website is a very interesting space. And for you to get one, you're really doing well. And for those that want to get a website, you are really doing fantastic as well. But start with clarity. And how you get clarity is to have access to my website attraction quiz. And this quiz works for people that already have a website and those that don't have a website. So it kind of, as long as you are honest with your answer to the quiz, you will get a personalized feedback that tells you this is where you are and this is what you should be doing next. And that is absolutely free. So I'm gonna put the link to my website attraction quiz somewhere in this, wherever you're watching this video from. So take the quiz and it helps you to have that personalized feedback from me to you. And when you got that, it's up to you what you do with that piece of information. So start with clarity, and website attraction quiz is the way.

Dr Ariel R King 26:23

Thank you so much. And I want you to know we're going to be doing that at uh Dr. King Solutions and also Ariel Foundation International. Thank you. And to our audience, we want to thank you for being with us. And remember, if I'm not for myself, who will be for me? If I am only for myself, when am I? If not now, then when? That was by the great philosopher Hillel. And I've added if not me, then who? Thank you so much for joining us.