The Pocket-size PR Podcast
This podcast is your go-to source for concise, actionable PR and marketing insights designed for busy marketing professionals. Our mission is simple: deliver pocket-size portions of PR wisdom through insightful interviews with top communications experts.
Whether you’re looking to sharpen your PR skills or keep up with industry trends, each episode offers practical tips and strategies to elevate your brand’s voice and impact.
The Pocket-size PR Podcast
The golden thread: How PR ties together brand consistency ft Dan Smith
In this episode of The Pocket-size PR Podcast, host Charlotte Nichols is joined by Dan Smith, Venture Director at Growth Capital Ventures, to discuss the powerful role PR plays in brand credibility, marketing integration, and business success.
Dan shares his thoughts on why PR is a crucial part of the marketing mix, how the "Golden Thread" approach ensures brand consistency, the role of PR in building trust, especially in high-risk industries like finance, the evolving impact of AI on marketing. They also discuss the importance of internal PR alongside external efforts, and the key metrics to measure PR success.