From tech to trust: How PR builds credibility, not just hype, ft Danielle Croce

PR isn’t just for press releases and product launches — it’s the foundation of how your business is seen, trusted, and remembered.
In this episode of the Pocket-size PR Podcast, host Charlotte Nichols is joined by Danielle Croce, Commercial Director at Intersight and Tees Businesswoman of the Year, for a conversation that strips PR back to its most powerful purpose: building real connection through clear, confident communication.

Danielle reveals how PR has helped position Intersight as a trusted name in the tech and health & safety sectors, and why awards, storytelling, and personal brand have played a bigger role in that journey than you might think. She shares her honest thoughts on stepping into the spotlight, how she’s grown more comfortable with visibility, and why recognition matters — not for ego, but for credibility, culture, and growth.

In this episode Charlotte and Danielle unpack:
• The real reason awards matter (and how to choose the right ones)
• Why PR in tech is all about demystifying and educating
• How visual consistency builds trust across every brand touchpoint
• Turning a Parliamentary mention into a PR campaign
• Why personal branding isn’t just for influencers — and how it’s helping Danielle stand out in a male-dominated industry

If you’ve ever felt unsure about your PR approach, or you’ve dismissed awards or personal branding as “not for you,” this episode will change your mind. Danielle’s grounded, no-nonsense take on PR is packed with tips for businesses that want to grow — with purpose, personality, and pride.
Whether you're running a startup, scaling a business, or leading a team — this one’s for you.

🎧 Tune in for a 20-minute masterclass on using PR to build visibility, credibility, and a brand people connect with.