The Pocket-size PR Podcast
This podcast is your go-to source for concise, actionable PR and marketing insights designed for busy marketing professionals. Our mission is simple: deliver pocket-size portions of PR wisdom through insightful interviews with top communications experts.
Whether you’re looking to sharpen your PR skills or keep up with industry trends, each episode offers practical tips and strategies to elevate your brand’s voice and impact.
The Pocket-size PR Podcast
The inside out, the outside in: Jane Peverley on leading strategic comms at scale
In this episode of the Pocket-size PR Podcast, Charlotte Nichols welcomes Jane Peverley, Head of Communications at Hays Travel Group, for a powerful conversation on the evolving role of PR in shaping modern business reputation.
Jane shares how Hays Travel’s deeply embedded values guide internal and external communication, especially in times of change, like their acquisition of Thomas Cook branches just before the pandemic. With over 4,500 team members across the UK, Jane discusses how consistency, clarity, and compassion are key to impactful PR.
From nurturing inclusive communications to navigating crisis messaging and the power of real-world advocacy, this episode is a must-listen for comms professionals and brand guardians who believe that reputation is everything.