The Pocket-size PR Podcast
This podcast is your go-to source for concise, actionable PR and marketing insights designed for busy marketing professionals. Our mission is simple: deliver pocket-size portions of PR wisdom through insightful interviews with top communications experts.
Whether you’re looking to sharpen your PR skills or keep up with industry trends, each episode offers practical tips and strategies to elevate your brand’s voice and impact.
The Pocket-size PR Podcast
Influence the influencer: Kim Cattin on building brands that last
In this episode of the Pocket-size PR Podcast, Charlotte sits down with the dynamic and insightful Kim Cattin, Managing Partner of SB1 Group, CEO of West Barn Co, aesthetic practitioner, and former celebrity makeup artist. Kim brings a fresh and fiercely honest perspective on the role of PR in today’s brand landscape, where trust, authenticity, and personal connection matter more than ever.
Together, they unpack the reality behind going viral, the importance of sustainable brand-building, and how to create real influence by identifying who your audience listens to. From beauty to B2B, Kim’s “influence the influencer” strategy is a must-hear for anyone wanting to grow a business with impact.
Whether you’re launching a new product, leading a clinic, or just trying to keep your brand visible in a noisy world, this episode offers a powerful reminder: People buy people. And those people are watching more closely than ever.