The Pocket-size PR Podcast
This podcast is your go-to source for concise, actionable PR and marketing insights designed for busy marketing professionals. Our mission is simple: deliver pocket-size portions of PR wisdom through insightful interviews with top communications experts.
Whether you’re looking to sharpen your PR skills or keep up with industry trends, each episode offers practical tips and strategies to elevate your brand’s voice and impact.
The Pocket-size PR Podcast
Meet Platform founder Paul Lancaster
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Having founded Newcastle Start-up Week, Paul Lancaster also runs the Platform events - with the events being staged everywhere from the North East to Edinburgh.
He talks with host Charlotte Nichols about how he's helped multiple start-ups get up and running, as well as how PR helped to grow his own business.
The pair also discuss the mistakes brands make when dipping their toe into PR, and why 'shock tactics' may not always be the best approach - and the sector that sometimes ignores the power of PR.