Consumer Catalyst
Welcome to Consumer Catalyst, where we empower you to harness the power of consumer behavior, business strategy, and everyday inspiration. From actionable marketing tips to the basics of building a thriving business—and even a little lifestyle insight along the way—we’re here to spark ideas and fuel your success. Follow us on Instagram at @nicolearnettsandersphd or @fiftysixagency for more marketing tips and freebies.
Consumer Catalyst
Millennial, Marketer, and Managing It All
In this deeply honest reintroduction, Nicole Arnett Sanders, PhD shares what it’s really like to wear all the hats — marketing professor, brand strategist, agency founder, business operator, and mom — while navigating imposter syndrome, creative burnout, and the pressure to keep showing up.
She talks about what it means to be a millennial marketer in a Gen Z-driven digital world, how she bridges theory and real-world application in her classrooms and consulting work, and why she hit pause to reconnect with purpose. From AI-powered customer service and curbside groceries to teary dance recitals and marketing lectures called “Scroll, Click, Buy,” this episode is for anyone who’s ever asked: “Am I doing enough?”
Spoiler: you are.
And the best is still ahead.