Consumer Catalyst
Welcome to Consumer Catalyst, where we empower you to harness the power of consumer behavior, business strategy, and everyday inspiration. From actionable marketing tips to the basics of building a thriving business—and even a little lifestyle insight along the way—we’re here to spark ideas and fuel your success. Follow us on Instagram at @nicolearnettsandersphd or @fiftysixagency for more marketing tips and freebies.
Podcasting since 2024 • 5 episodes
Consumer Catalyst
Latest Episodes
High Impact, Low-Cost Marketing Strategies for Small Businesses
In this episode of Consumer Catalyst, Dr. Nicole Arnett Sanders dives into effective, budget-friendly marketing strategies for small businesses. Covering topics like intentional social media use, leveraging micro-influencers, convers...
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Season 1
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Episode 4
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21:57
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Beachside Buys – Why Vacations Turn Us Into High-Spending Consumers
Why do we splurge on $60 beach towels and $12 bottles of water while on vacation—without a second thought? In this episode of Consumer Catalyst, Dr. Nicole Arnett Sanders unpacks the fascinating psychology behind vacation spending. Fro...
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Season 1
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Episode 5
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27:58
Millennial, Marketer, and Managing It All
In this deeply honest reintroduction, Nicole Arnett Sanders, PhD shares what it’s really like to wear all the hats — marketing professor, brand strategist, agency founder, business operator, and mom — while navigating imposter syndrome, creativ...
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Season 1
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Episode 3
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25:09
From Browse to Buy: The Impulse Purchase Formula
Consumer Catalyst: The Psychology Behind Impulse Buying and Unplanned PurchasesIn this episode of Consumer Catalyst, host Nicole delves into the psychology behind impulse buying and unplanned purchases, exploring t...
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Season 1
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Episode 2
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29:51
What is Consumer Behavior and Why Does It Matter?
This week on Consumer Catalyst, I’m Dr. Nicole Arnett Sanders, a retail strategist and consumer behaviorist, taking you on a deep dive into the psychology of shopping. Why do we splurge on some items but pass on others? How do brands l...
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Season 1
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Episode 1
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9:11
