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Consumer Catalyst
Welcome to Consumer Catalyst, where we empower you to harness the power of consumer behavior, business strategy, and everyday inspiration. From actionable marketing tips to the basics of building a thriving business—and even a little lifestyle insight along the way—we’re here to spark ideas and fuel your success. Follow us on Instagram at @nicolearnettsandersphd or @fiftysixagency for more marketing tips and freebies.
Consumer Catalyst
High Impact, Low-Cost Marketing Strategies for Small Businesses
In this episode of Consumer Catalyst, Dr. Nicole Arnett Sanders dives into effective, budget-friendly marketing strategies for small businesses. Covering topics like intentional social media use, leveraging micro-influencers, conversational email marketing, community collaboration, and creating evergreen content, Nicole provides actionable tips for maximizing impact without breaking the bank. Listeners will walk away with practical steps and fresh ideas to enhance their marketing efforts and build stronger connections with their audiences.
00:00 Welcome to Consumer Catalyst
00:44 High Impact, Low Cost Marketing Strategies
02:37 Using Social Media with Intention
05:43 Building a Micro Influencer Network
08:52 Email Marketing That Feels Like a Conversation
12:59 Leveraging Community and Collaboration
16:16 Creating Evergreen Content
19:31 Wrapping Up and Action Steps