The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
Latest Episodes
What If I Became an Expert By Making Content About It with Zachary Winterton | The Typecast Episode 76
This week we’re joined by Zachary Winterton, a creative director based in Portland, Oregon, who you’ve probably already seen teaching design on TikTok. Zachary has built a huge following breaking down design history and sharing design case stud...
What If You Built a Creative Studio Around Nature & Illustration? with Brad Woodard | The Typecast Episode 75
This week we’re joined by illustrator, studio owner, and self-described “friendly dad” Brad Woodard of Brave the Woods (and the massively popular kids’ channel Brave Kids Club). We get into how a pandemic side project turned into a YouTube chan...
What If You Quit Your Job for a One-Month Freelance Gig with Christina Kwiek | The Typecast Episode 74
We’re back from a little hiatus, and we’re kicking things off with Christina Kwiek of X and Co., a lettering, illustration, and branding studio based in Brooklyn.Christina walks us through her path from a childhood spent training as a ba...
What If Your Subtitles Could Express Emotion? With Frederik Merkel | The Typecast Episode 73
What if your subtitles could whisper or shout, just like the person speaking? That’s exactly what Frederik Merkel (aka Freddi) is building. We met Freddi at South by Southwest and were instantly blown away by his startup, Phont, which is develo...
What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72
She’s been a fine art major, a print designer, a Barbie packaging designer at Mattel, a surface pattern designer, an art licensing exhibitor, and, for the past 10 years, an artist coach. In this episode, we sit with Jeanetta Gonzales, I...