The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
Latest Episodes
What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72
She’s been a fine art major, a print designer, a Barbie packaging designer at Mattel, a surface pattern designer, an art licensing exhibitor, and, for the past 10 years, an artist coach. In this episode, we sit with Jeanetta Gonzales, I...
What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71
What does it actually look like to build a creative business that works for you, not the other way around?In this episode, we’re joined by the incredible Liz Kohler Brown, a surface designer, letterer, and mentor for creatives who want t...
What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70
Ever wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform to payroll, ...
What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
In this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemaso...
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is ...