The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56
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If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.
From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.
We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you.
All that and more when you listen to this episode:
- Why we chose LinkedIn for a 30-day content experiment
- What we optimized on our profiles (and why it mattered)
- Full analytics breakdown: impressions, comments, reposts, and reach
- What made one post go semi-viral
- Why bold visuals and strong hooks are everything
- Our top post strategies: relatability, value, and tone
- Using ChatGPT without losing your voice
- What actually came from the experiment: leads, clients, and next steps
- How social platforms can still feel authentic if you lead with intention
Mentioned in this episode:
- Katie’s LinkedIn: https://www.linkedin.com/in/katie-johnson-659a9b67/
- Ilana’s LinkedIn: https://www.linkedin.com/in/ilanagriffo/
- Goodtype Studio: https://goodtype.us/studio
- Price with Purpose: https://goodtype.us/price-with-purpose
- The Kernference: https://thekernference.com
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!