The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything.
Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid opportunities, and why focusing on making matters more than chasing the perfect strategy.
We also dig into YouTube as a creative outlet and income stream, how Chris balances client work with products and content creation, and the realities of building systems that work with (not against) an ADHD brain. From style evolution and experimentation to shipping physical products and dealing with internet opinions, this episode is packed with honest insights and plenty of laughs.
All that and more when you listen to this episode:
- How a daily drawing habit shaped Chris’s entire career
- Why personal work and client work can feel like the same thing
- The unexpected path from illustrator to YouTuber
- Creating structure and rules to stay consistent
- What actually helps your style evolve over time
- Why making more work matters more than making “perfect” work
- Building income beyond client projects through products and content
- The realities of running an online shop
- What makes YouTube different from other social platforms
- Letting curiosity, experimentation, and fun lead the way
Connect with Chris Piascik
Instagram: https://www.instagram.com/chrispiascik/
YouTube: https://www.youtube.com/@chris-piascik
Website:https://www.chrispiascik.com/
Shop: https://www.chrispiascik.com/shop
Mentioned in this episode:
- Follow Your Art Book: https://www.abramsbooks.com/product/follow-your-art_9781419776823/
- Skillshare
- Adobe Fresco
- Procreate
- Tom Froese (illustration improv exercises)
Connect with Katie & Ilana from Goodtype
We wrote a book! Grab a copy and sign up to access the audiobook when we release it!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!