The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
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What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way.
Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately due, or just wondering if LinkedIn is worth your time, this one’s for you.
All that and more when you listen to this episode:
- How Adam structures his day using the Pomodoro Technique (and why creatives need structure to be creative)
- The “be everywhere, always” approach to marketing and why it’s really just being authentically top of mind
- How to build passive income streams without overthinking them first
- Font sales, SEO, and why Adam’s “little turd fonts” now pay his mortgage
- Why financial stability is the foundation for creative experimentation
- The $100k conversation: what it actually means and why it looks different for everyone
- Batching content and staying consistent on social media
- Raising rates with confidence: what it signals to clients and why it matters
- Project management and getting ideas out of your head so they stop taking up space
Connect with Adam Vicarel
Website: https://www.adamvicarel.com/
Instagram: https://www.instagram.com/vicarelstudios/
Coffee Company: https://www.instagram.com/allclevelandcoffee/
Mentioned in this episode:
- Follow Your Art Book
- Pomodoro Technique
- Brethren Design Co.
- Asana
Connect with Katie & Ilana from Goodtype
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Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!