The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70
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Ever wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform to payroll, bookkeeping, email marketing, and everything in between. We’re keeping it real: what we love, what gives us the sweats (hi, Zapier), and how we built a functional system over time without losing our minds.
All that and more when you listen to this episode:
- Why we use Squarespace for our website
- How ThriveCart, Stripe, and PayPal all work together for course sales
- What we landed on to host our courses and The Kernference
- How we use Notion to manage everything, and our A/B/C priority system
- Our all-day-every-day communication hub
- The Adobe Acrobat Spaces features we’re genuinely nerding out over
- What we use to automate and communicate between our different apps
- Our banking setup
- Our email marketing breakdown
- Using DM automations and scheduling tools
- Podcast recording and hosting faves
- Email inbox management using Shift
- Our honest (and very curious) thoughts on AI workflows
Mentioned in this episode:
- Try Acrobat Spaces! https://goodtype.us/acrobat #ad
- Squarespace
- Kate Christy at Folk Founded
- Nolan Pelletier
- ThriveCart
- Circle
- Our Notion Dashboard Template
- Adobe Creative Cloud
- Zapier
- Novo
- Bench
- Gusto
- Kit (formerly ConvertKit)
- Flodesk
- ManyChat
- Adobe Express
- Metricool
- Riverside
- Buzzsprout
- Shift for Email Management
Connect with Katie & Ilana from Goodtype
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Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!