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Strategy at Scale
Brought to you by Outthinker, Scaling Up, and Growth Institute
In a sea of contradictory business advice, Strategy at Scale breaks through the noise to deliver practical, proven strategies to predictably scale the value of your business. Each week, we interview successful entrepreneurs and business builders across industries to extract simple, high-impact strategic concepts that work. From avoiding costly missteps to executing systematic processes that fuel growth, you’ll gain lessons from the masters to scale your enterprise more effectively.
Strategy at Scale
From Vision to Execution: Sabrina Herrera on Scaling Brands That Last
Many founders dream of turning a big idea into a lasting company. Sabrina Herrera has done it—again and again.
As part of the founding leadership at Genomma Lab, one of Mexico’s most successful pharmaceutical and personal care companies, she helped shape a brand known for category-defining products and direct-to-consumer innovation. Under her leadership, Genomma became the first in its industry to go public on the Mexican Stock Exchange and expanded into more than 20 countries.
But Sabrina didn’t stop there.
Over the past two decades, she’s launched wellness brands, backed startups, served on boards, and mentored the next generation of entrepreneurs. Known for her strategic clarity, sharp financial instinct, and human-centered leadership, Sabrina brings a rare combination of heart and execution to everything she touches.
Today, she’s transforming Regina Romero—a 40-year-old handcrafted leather shoe brand—into a modern, tech-driven business with global ambitions. It’s not just a rebrand; it’s a reinvention.
In this episode, you’ll hear:
- How Sabrina helped Genomma scale beyond Mexico
- The hardest lessons she’s learned as an investor
- Why execution always beats vision alone
- How to evolve a legacy brand without losing its soul
- Why an obsession with product quality is non-negotiable
Ladies and gentlemen, Sabrina Herrera.
Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.
