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Strategy at Scale
Brought to you by Outthinker, Scaling Up, and Growth Institute
In a sea of contradictory business advice, Strategy at Scale breaks through the noise to deliver practical, proven strategies to predictably scale the value of your business. Each week, we interview successful entrepreneurs and business builders across industries to extract simple, high-impact strategic concepts that work. From avoiding costly missteps to executing systematic processes that fuel growth, you’ll gain lessons from the masters to scale your enterprise more effectively.
Strategy at Scale
Scaling With Purpose, Not Capital: How Brad Stevens Built Outsource Access
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When growth gets real, strategy has to scale with it. In this conversation, we unpack a practical playbook with Brad Stevens—founder of Outsource Access—on turning constraints into capacity, and values into velocity, using a global-talent model anchored in culture, systems, and smart economics.
From bootstrapping through a prior business crunch to building a Philippines-based team of full-time, benefits-backed “teammates,” Brad shares how he identified a durable opportunity, designed for retention and quality, and aligned giving and culture with the UN Sustainable Development Goals—without outside capital.
In this episode, you’ll learn:
• A four-part strategy lens—Promise, Power, Process, Profit—to test opportunities and scale decisions.
• How to create real advantage (preferential inputs, scalable capabilities, and customer “captivity”) that drives pricing power.
• The two-question audit that surfaces hidden bottlenecks and converts them into high-ROI roles and workflows.
• Building “Process” the right way: org design, incentives, operating cadence, and managed offshore teams that improve retention.
• Profit discipline without external funding: pricing, unit economics, FX sensitivity—and why investing in people and tools comes first.
Ultimately, this is a story about reframing work: pairing AI with global talent to free your best people for their highest and best use—and to build a company that scales on purpose.
Let’s dive in with Brad Stevens.
Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks.
