The 255 - Business Made Easy
The 255 is a business framework to help you make better business decisions, be more profitable and make business easy to understand.
Podcasting since 2024 • 7 episodes
The 255 - Business Made Easy
Latest Episodes
#7: The Margin that Matters - Contribution Margin
In this episode, Arnold Shields dives into the often-overlooked key to profitability: contribution margin. Learn how understanding this metric can help you make smarter decisions, identify inefficiencies, and drive your business to...
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30:11
#6 - Maximising Every Sale with Average Dollar Sale
The average dollar sale is one of the most powerful revenue drivers in your businessIt’s a simple metric with massive impact. Discover the secrets to maximising every customer transaction in this episode all about the Average...
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Season 1
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Episode 6
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18:27
#5 - Boosting Your Conversion Rate
In Episode 5 of The 255, Arnold Shields' breaks down the power of conversion rates—what they mean, why they matter, and how to optimize them. Learn actionable strategies to turn more leads into paying customers, reduce friction in t...
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Season 1
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Episode 5
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17:42
#4 - Mastering the Art of Lead Generation
In Episode 4 of The 255, we’re diving into one of the most critical multipliers in business: Leads. Arnold Shields breaks down what leads really are, how to measure them across different industries, and why generating consistent...
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Season 1
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Episode 4
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19:20