In this episode, Arnold Shields dives into the often-overlooked key to profitability: contribution margin. Learn how understanding this metric can help you make smarter decisions, identify inefficiencies, and drive your business to...

The average dollar sale is one of the most powerful revenue drivers in your businessIt’s a simple metric with massive impact. Discover the secrets to maximising every customer transaction in this episode all about the Average...

In Episode 5 of The 255, Arnold Shields' breaks down the power of conversion rates—what they mean, why they matter, and how to optimize them. Learn actionable strategies to turn more leads into paying customers, reduce friction in t...

In Episode 4 of The 255, we’re diving into one of the most critical multipliers in business: Leads. Arnold Shields breaks down what leads really are, how to measure them across different industries, and why generating consistent...

What is risk? And how do you manage it? As a CEO, what is your main role in mitigating risk? These are just some of the questions that Arnold will answer. If you’re curious why risk is the buddy of cashflow - then it’s...