.png)
The Girls Mean Business™ Podcast
Ten minutes or less, every weekday, on the real stuff of running a small business.
The Girls Mean Business has been supporting women in business since 2011. Claire Mitchell is a marketing and business coach with over 25 years of experience - she's built her own businesses, made plenty of mistakes along the way, and helped thousands of women build theirs. So the conversations are honest, practical, and always feel like a chat rather than a lecture.
Marketing, money, pricing, confidence, visibility, productivity - and the everyday stories that remind you you're not on your own with any of it. Perfect for the commute, the school run, or a quiet ten minutes with a cup of tea.
Episodes
9 episodes
7. Why Your Price Feels Expensive to Some People and Completely Fine to Others
In this episode, I’m talking about pricing for small business owners and why something can feel expensive to one person and completely fine to another. Using simple real-life examples (including a £300 cycle helmet and buying flower...
•
6:43
.png)
6. Why People Love What You Do...But Don't Buy
You know when someone sees what you offer, thinks “that looks really good”… and then doesn’t buy? In this episode, I talk through exactly what’s going on there, using something that happened to me yesterday (and I catch myself doing...
•
Episode 6
•
7:22
5. Mona the Upselling Queen
Nearly ten years ago, there was a little boutique in Darlington run by a woman called Mona. I only ever went in for one thing… …and somehow always came out with a full outfit. Shoes, necklace, sometimes a bag...
•
Episode 5
•
7:50
4. The Most Expensive Dog Bed In Yorkshire
A little story about Meggie and her favourite spot in the office… and why she refuses to stay there when something better comes along. It got me thinking about how often we stick to the plan in our businesses, even when there’s some...
•
Episode 4
•
9:49
3. Why Does Their Business Look Easier Than Mine?
Why does everyone else’s business look so much easier than yours? You know the feeling. You’re scrolling, and it looks like other people are constantly showing up, posting, selling… and it all just works. Mea...
•
Episode 3
•
6:14