Credit in Focus
Credit in Focus unpacks the global complexities of credit risk across the customer lifecycle, from marketing and origination to account management, collections and recovery. Industry experts across the globe join the conversation to discuss actionable insights and emerging trends in credit risk management. Credit in Focus is brought to you by LexisNexis Risk Solutions, which helps organizations improve outcomes across the customer lifecycle by expanding existing assessment strategies with alternative data insights to gain a better understanding of consumer and small business credit risk.
Credit in Focus
How Financial Institutions Are Winning with Innovative Data-Driven Marketing
Jim Kraus, Vice President & Principal at KS&R moderates a conversation with Hemant Deulkar, Senior Director of Market Planning and John McWilliams, Director of Consultative Solutions at LexisNexis Risk Solutions about the findings from a survey of 150 professionals responsible for customer acquisition strategy at financial institutions across the United States.
In this episode, you will learn:
- Why data and compliance challenges are hindering customer acquisition
- How financial performance is shaping customer acquisition strategies
- Why financial institutions are increasing their marketing data investments
Visit risk.lexisnexis.com to learn more about our customer acquisition solutions and to download the 2025 US Financial Institution Customer Acquisition Report and supporting assets.
DISCLAIMER: The information provided in this podcast is for informational purposes only and is not intended to and shall not be used as legal advice. The views and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the views or positions of LexisNexis Risk Solutions. LexisNexis Risk Solutions does not warrant that the information provided in this podcast is accurate or error-free.
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