Trivera's AI Deep Dive for Digital Marketers
Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing that converts.
Episodes
67 episodes
Case Study: Building a Mission-Critical Organization’s First Standalone Website
🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down a real-world digital transformation for one of the most complex, high-stakes organizations imaginable: a major regional aviation hub.This case study goes beyond ...
•
Season 4
•
Episode 5
•
17:40
How Tools, Dashboards, and Checklists Are Quietly Crippling Your Marketing
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why modern marketing feels busier than ever yet often delivers fewer results. Drawing from Trivera founder Tom Snyder’s latest blog, they unpack how tools, dashboards, and...
•
Season 4
•
Episode 4
•
17:51
30 Years In: Why Trivera Is Still Here and Why That Matters To You
In this episode of the Trivera Deep Dive, on the 30th Anniversary of the founding of Trivera, Chip and Nova explore why surviving three decades in digital marketing is rare, and why staying relevant for that long is the real achievement....
•
Season 4
•
Episode 3
•
16:38
Leveraging 2025’s Marketing Insights for Success in 2026
🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down what 2025 actually taught us about digital marketing and why those lessons fundamentally change how brands need to show up in 2026. Drawing from Tom Snyder’...
•
Season 4
•
Episode 2
•
17:38
Meet Webster: Trivera’s AI Assistant, Collaborator, and Force Multiplier
🎧 In this episode of the Trivera Deep Dive, Chip and Nova introduce a very different kind of guest: Webster, their Trivera AI teammate. As Trivera kicks off Season 4 and celebrates 30 years in business, the conversation turns inw...
•
Season 4
•
Episode 1
•
13:46
4 Last-Minute Gifts Your Brand Will Thank You for in 2026
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the quiet days before the holidays may be the smartest time all year to invest in your brand’s future. Drawing from Tom Snyder’s latest blog, they break down four stra...
•
Season 3
•
Episode 23
•
14:29
AI Isn’t Killing Brands. Here’s what Is.
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack the loud “AI is killing authenticity” panic cycle and explain why the tool isn’t the problem, the lack of craft is. From a 1996-era “websites cheapen brands” throwback to Tom’s ra...
•
Season 3
•
Episode 22
•
18:47
2026: The Year AI Separates the Winners…and the Losers
🎧 In this episode of the Trivera Deep Dive, Chip and Nova dig into why 2026 is the year AI stops being optional and becomes the dividing line between brands that move ahead and those that fade away. Pulling from Tom Snyder’s blog, they...
•
Season 3
•
Episode 21
•
14:34
Lessons For Marketers To Learn from “Home Alone”
🎧 In this episode of the Trivera Deep Dive, Chip and Nova take a festive look at the surprising business brilliance behind Home Alone. What can an eight-year-old defending his house teach marketers about strategy, timing, agilit...
•
Season 3
•
Episode 20
•
15:15
The Counterintuitive Move That Made Paid Media More Profitable
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how FireCrown — a historic publisher behind iconic niche brands like Trains.com, FlyingMag.com, and The Space Store — achieved major digital growth and a nearly 40% boost in re...
•
Season 3
•
Episode 19
•
15:43
Artificial Intuition: Igniting the True Power of AI
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the real power of AI doesn’t come from clever prompts, but from something deeper: artificial intuition. They break down how critics are misunderstanding AI, why connectors ch...
•
Season 3
•
Episode 18
•
17:41
Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons f...
•
Season 3
•
Episode 17
•
17:46
Connecting the Dots: How GPT Connectors Supercharge Agency Efficiency
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how GPT connectors are revolutionizing agency operations by securely linking AI to the systems where real work happens—email, calendars, files, and project tools. They unpack how...
•
Season 3
•
Episode 16
•
16:23
Building for What’s Next: How Scalable Strategy Drives Digital Growth
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how Trivera helped Brewer Corporation transform from a single-site manufacturer website into a scalable digital ecosystem spanning four brands. It’s a six-year success story that ...
•
Season 3
•
Episode 15
•
16:12
The Goldilocks Strategy: Finding the “Just Right” in an Age of AI Content Overload.
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the biggest threat to marketing success isn’t AI itself—it’s how marketers are using it. From content overload to credibility erosion, they unpack how AI is following the sam...
•
Season 3
•
Episode 14
•
17:20
AI Commerce Arrives: What ChatGPT Checkout Means for Your Business
🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down OpenAI’s launch of ChatGPT Checkout—a feature that lets people buy products directly inside ChatGPT. They connect the dots between what’s live now, what’s coming next, ...
•
Season 3
•
Episode 13
•
17:46
5 Priorities to Consider When Building Your 2026 Digital Marketing Budget
🎧 In this episode of the Trivera Deep Dive, Chip and Nova map out the five budget moves that will separate next year’s winners from the pack. From UX and accessibility to GEO (Generative Engine Optimization) and Performance Max, they explain ho...
•
Season 3
•
Episode 12
•
14:41
How Strategic Marketing and an Improved Digital Footprint Fueled a National Leader’s Success
In this episode of the Trivera Deep Dive, Chip and Nova unpack Trivera’s partnership with Derse—one of the nation’s leading experiential marketing agencies. From a full website redesign to custom sales tools, campaign execution, SEO, pai...
•
Season 3
•
Episode 11
•
12:48
Comfort Marketing: Why Nostalgia Is the New Conversion Engine
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why nostalgia has become today’s ultimate conversion engine. From TikTok’s “grandma aesthetic” to Cracker Barrel’s rebrand misstep, and all the way to George Webb’s legendary Bre...
•
Season 3
•
Episode 10
•
17:41
AI Agents: Your Brand’s Next Competitive Edge
In this episode of the Trivera Deep Dive, Chip and Nova explore how Conversational AI Agents are transforming digital engagement for B2B brands. Traditional search and chatbots often fall short—leaving prospects frustrated and businesses missin...
•
Season 3
•
Episode 9
•
17:34
School of Search: SEO, GEO and AIO, What’s in Your Backpack?
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack the back-to-school backpack every marketer needs this semester: SEO, GEO, and AIO. From the timeless foundation of SEO to the brand-new tactics of GEO and the future-ready strateg...
•
Season 3
•
Episode 8
•
16:59
The Unhackable Key to Winning in AI Search
🎧 In this episode of the Trivera Deep Dive, Chip and Nova uncover the unhackable key to winning in AI search. While brands scramble for quick tricks and shortcuts to appear in AI-generated answers, they explain why those tactics won’t work—and ...
•
Season 3
•
Episode 7
•
16:49
When Your Website Isn’t Really Your Website
🎧 In this episode of the Trivera Deep Dive, Chip and Nova tackle the rising threat of website cloning and brand impersonation. With two Trivera clients targeted by fake sites just this week, this conversation explores how these scams work, what...
•
Season 3
•
Episode 6
•
17:47
ChatGPT5 Is Here… What It Means for You
🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down what’s truly new in GPT-5, where it outshines GPT-4, and the traps that can turn this leap forward into a faster path to failure. From advanced reasoning to multimodal ...
•
Season 3
•
Episode 5
•
19:04
How Your AI-Generated Content Is Hurting Your SEO. And Why Ours Isn’t.
🎧 In this episode of the Trivera Deep Dive, Chip and Nova dig into the growing concern that AI-generated content is wrecking SEO—and explain why that’s only true if you’re doing it wrong.You’ll learn: ✅ What Google actual...
•
Season 3
•
Episode 4
•
14:55