Beyond the Hire
On Beyond the Hire, we dive into recruiting for the GTM space, what it takes to build winning teams, and how industry leaders got to where they are today.
With your hosts: Sandra Polak and Ayse Yasas
Beyond the Hire
What Startups Get Wrong About Sales (and How to Fix It) with Carol Malakasis
No BS. All real talk.
This week on Beyond the Hire, we’re joined by Carol Malakasis, founder of MarketPull, a GTM consulting agency helping seed and Series A startups hit their first $1M in revenue.
Carol’s path from selling goat cheese to scaling SaaS teams is anything but ordinary—and her no-nonsense approach to startup sales is exactly what early-stage founders need to hear.
Tune in to hear:
– The #1 mistake founders make when hiring their first AE
– When to shift from founder-led sales to building a sales team
– Why repeatable process > “hustle”
– What candidates get wrong in early-stage interviews (and how to stand out)
– How to know if a startup job is legit—or a red flag waiting to happen
If you're a founder building out your first GTM motion, or a candidate looking to thrive in an early-stage startup, this one’s a masterclass.
About Carol Malakasis:
Carol Malakasis is the founder of MarketPull, a go-to-market consulting agency that helps seed and Series A startups build scalable sales processes and close their first million in revenue. With a career that began in CPG and evolved into tech sales, Carol has led high-volume sales teams, hired hundreds of reps, and now partners directly with founders to turn early traction into repeatable growth.
Follow Carol on LinkedIn: https://www.linkedin.com/in/carolmalakasis/
