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Beyond the Hire
On Beyond the Hire, we dive into recruiting for the GTM space, what it takes to build winning teams, and how industry leaders got to where they are today.
With your hosts: Sandra Polak and Ayse Yasas
Beyond the Hire
Selling AI Before it Became Mainstream: How Spencer Reich Learned to Scale Smarter
How do you scale when you are ahead of the market, stepping into sales for the first time, and the only non-technical hire in the room? That was the opportunity Spencer Reich embraced when he left hedge funds to join an early AI startup before the whole world caught on.
In this conversation, he shares the lessons those experiences taught him about conviction, hiring, resilience, and how they now fuel his work with high-growth founders at The SER Group.
About Spencer Reich:
Spencer Reich is the Founder and CEO of The SER Group, a boutique advisory firm that helps high-growth companies scale smarter, from building go-to-market engines and hiring high-performing teams to leveraging AI for sharper decision-making. With over 20 years of experience at the intersection of finance, technology, and innovation, Spencer blends strategic insight with hands-on execution to help his clients grow faster and more efficiently.
Follow Spencer on LinkedIn: https://www.linkedin.com/in/spencer-e-reich/
