A Founder’s Guide to Finding Product Market Fit with Justin Liu

Some founders start with a clear idea. Others start with a question.

In this episode of Beyond the Hire, Justin Liu, CEO and co founder of Charta Health, walks us through the unconventional path that led to building Charta, including spending over a year interviewing hundreds of operators across industries and validating what could truly become a venture scale business.

He also shares how those early decisions shape how he hires today, why Charta prioritizes an in person culture, and what surprised him most after stepping into the CEO role for the first time.

About Justin Liu: Justin Liu is the CEO and co-founder of Charta Health, an AI Chart Review Platform transforming how healthcare organizations audit patient charts and documentation at scale. Charta streamlines critical workflows across revenue cycle, clinical operations, and compliance functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, simplifying the complexities of non-clinical operations from the ground up.

Before founding Charta, Justin led Growth at Rockset (acquired by OpenAI) and worked on Google’s Cloud Security team. His background in scaling cutting-edge AI technology is central to Charta’s success in transforming healthcare infrastructure.

Follow Justin on LinkedIn: https://www.linkedin.com/in/jusliu/