Scary, Strange and Sexy

I just watched a great video about the "three S's": scary, strange, and sexy.

Imagine you are looking to post something of interest on social media. You have a choice of things you could post, comment about, or ask about.

Now, imagine you were walking down a street, and when you got to the other end, someone asked you, "Who did you notice when you walked down that street?" You might say, "Well, no one."

But now reimagine that there was someone on that street who looked scary. For whatever reason they looked scary; would you notice that person?

What about if there were someone on the street that was a little bit strange? They were strange in the way they dressed or the way they walked (maybe they did a funny walk or were dressed like an orange).

The third one is sexy. Would you notice someone that is dressed sexy, looks sexy, or is walking sexy (if you can walk sexy, I'm not sure)?

The answer for all three is probably yes.

If you translate that to social media. Could you write or say something scary, strange, or sexy? If you did, you are probably more likely to get attention by using the three S's than you are if you just post stuff at random.

So be scary, strange and sexy on social media, video, podcasts, and e-mail.

Just a thought I wanted to share. I think it's a great idea.

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