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Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Marketing Unzipped
What the heck is content marketing?
Welcome to the latest episode of Marketing Unzipped. Today we’re talking all about content marketing!
Everywhere we look, we're bombarded with content. From social media posts to blog articles, podcasts to videos, it's absolutely everywhere. But here's the thing - while everyone's talking about content marketing, very few truly understand its power and potential. Today, we're going to change that.
Today's content marketing ecosystem is vastly different, primarily due to three major shifts:
1.The Digital Revolution: Content is no longer confined to print. We've moved from magazines and newspapers to websites, blogs, social media, podcasts, and video platforms.
2.The Attention Economy: We're not just competing with direct business competitors anymore - we're competing with Netflix, TikTok, and every other source of entertainment and information for our audience's attention.
3.The AI Revolution: Artificial Intelligence has transformed how we create, distribute, and optimise content. From AI writing assistants to predictive analytics, technology is reshaping what's possible in content marketing.
The landscape has shifted dramatically, and we’re seeing three major trends that are completely reshaping how we approach content creation and distribution.
First up, personalisation has moved from being a 'nice-to-have' to an absolute necessity. We're not just talking about adding someone's first name to an email anymore. Modern content marketing employs sophisticated AI algorithms to deliver hyper-targeted content experiences.
The second major shift we're seeing is the rise of multimedia content ecosystems. Gone are the days when you could rely on a single content format. Today's successful content strategies are like a well-conducted orchestra, where different content formats play together harmoniously.
The third trend is the emergence of interactive and immersive content experiences. We're seeing a shift from passive consumption to active participation. Virtual reality product demonstrations, augmented reality try-before-you-buy experiences, and interactive webinars are becoming increasingly common.
There is so much to delve into when it comes to content marketing, so lets dive in…